Learning Transformed

Why I’m Raising My Course Price to $5K


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A lot of course creators are racing to the bottom by lowering their prices. I’m doing the opposite.

In this episode, I break down why I’m intentionally raising my course prices four to ten times, and why it has nothing to do with greed and everything to do with results, commitment, and real learner transformation.

I walk you through the five core reasons I will not sell courses under four figures, including why price directly shapes perceived value, why higher prices often lead to better learner outcomes, and why pricing based on ROI instead of competitors is the fastest path to building a healthy, sustainable e-learning business.

I also share personal examples from my own health journey, ultra endurance training, and five years of selling eLearning Simplified Academy to show how commitment, investment, and implementation are deeply connected.

If you want to stop blending in with low-priced courses, create better results for your learners, and build a business that moves you and your audience from scarcity to abundance, this episode is for you.

🧰 Tools & Platforms Used/Mentioned in This Episode:

  • Grab your FREE trial of Kajabi + Bonuses: https://elearningpartners.com/kajabi
  • Grab your FREE trial of TalentLMS + Bonuses: https://elearningpartners.com/talentlms
  • 🎓Courses and Programs I Mentioned In This Video:

    • Drop 30 and Keep It Off: https://elearningpartners.com/drop30
    • Chapters:

      00:00 Welcome to Learning Transformed
      01:31 Why I’m raising course prices
      02:14 Reason one. Price equals perceived value
      07:16 Reason two. Higher prices lead to better results
      11:20 Reason three. Price your course based on ROI
      16:47 Reason four. Higher margins create a healthier business
      18:21 Reason five. Fewer refunds and better learner experiences
      19:53 Final thoughts and next steps

      We’re eLearning Partners™, and we help you build global eLearning programs that save you and your organization 6-figures annually.

      Here’s how we can help you:

      • Scale global learning, boost margins, save millions → Enterprise Learning Accelerator™: https://elearningpartners.com/enterprise
      • Build your global learning business in 24 hours or less → VIP Coaching Experience: https://elearningpartners.com/vip
      • Lead smarter, work less, and save $100K+ annually in our elite mastermind → Future-Proof Learning Community™: https://elearningpartners.com/fpl
      • Build courses people love and get results from day one → eLearning Simplified Academy™: https://elearningpartners.com/elsa
      • Find the Right eLearning Platform to Achieve Your Goals → FREE eLearning Platform Finder™: https://elearningpartners.com/epf
      • Learn more and get free resources at: https://elearningpartners.com

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        Learning TransformedBy eLearning Partners