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In this episode of the Concrete Business Playbook, I reveal my marketing strategy for 2025. Discover how I'm planning to invest $250K in targeted marketing—from digital ads and local outreach to creative gift-giving—and why being aggressive in a good economy can secure your market share. I break down my approach to balancing supply and demand, using a sliding scale of marketing spend to boost profits and outsmart the competition. Whether you're new to the game or a seasoned pro, get ready to challenge conventional wisdom and drive your business growth to new heights.

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