Did you know that humans process visual information 30 times faster than blinking? And that we’re far more likely to remember things we see than things we hear or read?

In other words, there’s a good reason that marketing and educational content have become so visual-centric. Visual content is the very best way to get your audience to consume, understand, and retain your message. But how do we make sure we’re using visuals effectively?

Joining this episode of The Visual Lounge is Nicky Pasquier, a marketer, YouTuber, and certified Canva whizz. She explores how to tie your visual content closely to your business and branding aims, and explains what brands often get wrong about visual content. We also hear about her process of using Canva and TechSmith tools to create consistently great imagery for her brand.

Learning points from the episode include:

• 00:00 - 02:34 Nicky’s top tip for using visuals effectively
• 02:34 - 03:48 Nicky’s advice for staying consistent with visual branding
• 03:48 - 06:16 Why businesses are still struggling with visual branding
• 06:16 - 07:53 How to find a balance between entertaining content and content that drives results
• 07:53 - 09:27 How businesses can create more effective content
• 09:27 - 14:37 The role of emotion in images and videos
• 14:37 - 16:58 Common pitfalls for using images consistently
• 16:58 - 18:20 The role of color in visuals
• 18:20 - 21:30 Advice for learning about the psychology of color
• 21:30 - 23:09 How color fits into Nicky’s content
• 23:09 - 24:50 Speed round questions
• 28:38 - 29:52 How to connect with and learn more about Nicky’s work
• 29:52 - 31:09 Nicky’s final take
• 31:09 - 32:17 Outro

Important links and mentions:

• Connect with Nicky on LinkedIn: https://www.linkedin.com/in/nickypasquier
• Follow Nicky on Instagram: https://www.instagram.com/nicky.pasquier
• Visit Nicky's Website: https://www.nickypasquier.com
• Subscribe to Nicky's YouTube Channel: https://www.youtube.com/@NickyPasquier