As perfectionists, we want our marketing to be perfect before we release it into the world. But the truth is that our best marketing for our clients won’t feel perfect to us. In this episode I share with you why this is the case and how imperfect marketing has helped me grow my business. Tune in to learn why imperfect marketing works, and how your marketing can feel easy and intentional. In This Episode You’ll Learn:  Why your best marketing won’t feel perfect to you What your customers and clients are thinking about when deciding to buy How I’ve made over $1M over the lifetime of my business with imperfect marketing  PGSD is opening to new students on 26 October 2022: The PGSD Process will have you getting out of your own way in your business and planning properly as a perfectionist. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 26 October and closing at 11:59pm New York time on 1 November 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.   Featured In The Episode:  Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Learn the basics of Power Planning – samlaurabrown.com/planningseries Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject 

Ep 352: Why Imperfect Marketing Works

Perfectionism makes even the smartest business owners get in their own way, which is why the Perfectionism Project is a podcast full of perfectionism advice for entrepreneurs.

Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business. 

Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and stop holding themselves back. Subscribe today to discover how to overcome perfectionism, escape the all-or-nothing mindset and stop procrastinating so you can become more productive and build a successful business.

For even more perfectionism advice to help you with your business, follow Sam on Instagram @perfectionismproject or sign up for Perfectionists Getting Sh*t Done at samlaurabrown.com/pgsd.

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There are two reasons I’m sharing a coaching call excerpt with you from my program Perfectionists Getting Shit Done: Firstly, because if you’re a perfectionist entrepreneur then you need to know about false problems. Our brains create problems to keep us busy and distracted. This way we can subconsciously avoid solving more uncomfortable problems in our business or we get to avoid doing uncomfortable work. In this call you’ll  hear me spot a false problem that my client was having and help her work through what’s really going on for her in her business.  The second reason I wanted to share this call is because it’s such a great example of the power of being inside Perfectionists Getting Shit Done. We perfectionists love to be self-sufficient in our mindset work. We feel embarrassed for others to see our messy brains and feel like getting help from others is a sign that we aren’t smart enough to do it on our own. But when we’re completely self-sufficient, there are blindspots that never get uncovered because it’s too uncomfortable for our brains to see them. Being able to get coached on one of our weekly live calls or listen to the 200+ coaching call replays on the PGSD Private Podcast means that you’ll no longer be confused about why you aren’t getting shit done, keep burning yourself out or are struggling to get to your goals. When you’re inside the program you’ll be able to finally see your blindspots, without feeling bad about them, and then solve for what’s really going on. This is the secret to getting out of your own way in your business. A big thank you to the PGSDer I coached on this call for giving us permission to share it on the podcast. Perfectionists Getting Shit Done is currently open for enrollment. To find out more and sign up for the program today visit samlaurabrown.com/pgsd.  Find the full episode transcript and show notes at samlaurabrown.com/episode465. Featured In The Episode:   Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd   Free training on how to plan properly as a perfectionist: samlaurabrown.com/plan   Take The Perfectionism Quiz: samlaurabrown.com/quiz   Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power   Follow me on Instagram @perfectionismproject     Work With Me: My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist and get out of your own way in your business. Even if you have a long history of procrastination, overthinking and burnout. To find out more about the program and sign up today visit: samlaurabrown.com/pgsd.

Ep 465: How To Tell If You're Spinning Your Wheels Trying To Solve A False Problem

In this episode, I’m sharing 12 thoughts that helped me create content in a really easy, enjoyable, sustainable way that has proven to be really effective for my perfectionist brain. I wanted to record this in response to a PGSDer who posted about starting a podcast inside my group coaching program Perfectionists Getting Shit Done (aka PGSD). These thoughts will help you create content simply and easily, and they can also be applied to other areas of your business to empower you to show up fully. Because yes, there might be some technical things that you need to set up when it comes to content creation. But trusting yourself - or what we call self-trust - is the most important ingredient so your perfectionist brain can create high-quality content easily. I’ve made over $2 million in my business, most of which has come from this podcast, and the times I’ve made the most money and the most impact with people have been when I’m in a high level of self-trust. Tune in and find out why this is the case for perfectionists, and discover the 12 thoughts that will make content creation easy and effective. Find the full episode transcript and show notes at samlaurabrown.com/episode464. In This Episode You’ll Learn:   What self-trust is, and why it’s the most important thing when it comes to high-value content creation   The reason how perfectionists think can make content creation feel hard   What happens when perfectionists create content with low self-trust   The 12 thoughts that help perfectionists create content easily and sustainably     Featured In The Episode:   Free training: How To Plan Properly As A Perfectionist with Power Planning   Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd   Take The Perfectionism Quiz: samlaurabrown.com/quiz   Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power   Follow me on Instagram @perfectionismproject     Work With Me: My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. To find out more about the program and sign up today, visit: samlaurabrown.com/pgsd.

Ep 464: 12 Thoughts That Will Make Content Creation Easy For Your Perfectionist Brain

In today’s episode, I want to talk to you about clear financial goals for your business and having lifestyle parameters around them. I cover why this is so important for perfectionist entrepreneurs (and why we tend not to set them). I’ve been having conversations with people about this topic - and we discuss this a lot in my program Perfectionists Getting Shit Done - so I hope you find this episode helpful. When you listen to the end, you’ll learn about how a clear financial goal and lifestyle parameters help you go all in on your business without sacrificing work-life balance.  Find the full episode transcript and show notes at samlaurabrown.com/episode463. In This Episode You’ll Learn:   Why you need a clear financial goal   What happens when you don’t have a financial goal for your business   Why perfectionists tend not to set a clear financial goal   How to set lifestyle parameters so you can show up fully without burning out     Featured In The Episode:   Free training: How To Plan Properly As A Perfectionist with Power Planning   Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd   Take The Perfectionism Quiz: samlaurabrown.com/quiz   Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power   Follow me on Instagram @perfectionismproject     Work With Me: My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. To find out more about the program and sign up today, visit: samlaurabrown.com/pgsd.

Ep 463: How To Fully Pursue Your Financial Goals Without Sacrificing Work-Life Balance

In this episode I’m sharing a detailed behind the scenes look over a $250k launch, because this is such a great example of the advanced work that you can do on releasing your perfectionism handbrake. This will help normalise the ups and downs of launching (regardless of what kind of business you have) and demonstrate the next-level mindset work perfectionists need to do once you’re showing up and putting yourself out there. Tune in to listen to ‘real-time’ updates that I recorded as we prepared for this launch and through the launch period. I talk through the launch plan and strategy, advanced Power Planning, advanced troubleshooting and more! What you will hear in this episode is an example of what we’re going to be doing in the PGSD Advanced Coaching Group. In PGSD Advanced, you're going to be working closely with me and a group of other like-minded perfectionist entrepreneurs to get out of your own way in a whole new way. I'm so excited because I haven't actually taught what I do behind the scenes for my mindset work before. I've been demonstrating it through podcast episodes like this launch debrief episode that so many people love, but I haven't actually had a way for you to do that work with me. We have already done early enrollment for the PGSD Advanced Coaching Group and spots have started filling, but we will announce the official enrollment dates soon. If you are ready for the advanced work, then stay tuned to the podcast. You’ll get all the details so you can decide whether or not it’s for you.  Find the full episode transcript and show notes at samlaurabrown.com/episode462. In This Episode You’ll Learn:   What our goal was for the PGSD launch and how I decided what our launch strategy would be   What I’m doing differently compared with our last launches   What my self-coaching looks like during launch week   The mindset shifts that kept me committed to my goal   The statistics we were tracking and why   What our final numbers were (sign ups, revenue, podcast ep downloads etc)     Featured In The Episode:   Free training: How To Plan Properly As A Perfectionist with Power Planning   Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd   Take The Perfectionism Quiz: samlaurabrown.com/quiz   Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power   Follow me on Instagram @perfectionismproject     Work With Me: My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. To find out more about the program and sign up today, visit: samlaurabrown.com/pgsd.

Ep 462: Behind The Scenes Of A $250k Launch (best of the podcast)

In today’s episode, I’m sharing a recent travel experience I had (spoiler alert: my worst flight experience ever), because it’s a good example of how to approach your plans in business and life. You’ll hear me cover how to take care of yourself so you can be resilient in the face of challenges, how to ask for and receive support, and ultimately how to get to where you want to go. You have the power to create your own experience and your story about that experience, in a way that empowers you to achieve your goals. Listen in to learn how you can do that. Find the full episode transcript and show notes at samlaurabrown.com/episode461. In This Episode You’ll Learn:   How to approach things that don’t go to plan in an empowered way   Why taking care of yourself helps you be more resilient   How to use self-coaching to overcome challenges and fears   The value of asking for the support you need as you take action   Why you have the power to transform your experiences (and an example of how to do it)   How to own your experiences and learn from them     Featured In The Episode:   Free training: How To Plan Properly As A Perfectionist with Power Planning   Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd   Take The Perfectionism Quiz: samlaurabrown.com/quiz   Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power   Follow me on Instagram @perfectionismproject     Work With Me: My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. To find out more about the program and sign up today, visit: samlaurabrown.com/pgsd.

Ep 352: Why Imperfect Marketing Works

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