In this episode, I’m sharing 12 thoughts that helped me create content in a really easy, enjoyable, sustainable way that has proven to be really effective for my perfectionist brain. I wanted to record this in response to a PGSDer who posted about starting a podcast inside my group coaching program Perfectionists Getting Shit Done (aka PGSD). These thoughts will help you create content simply and easily, and they can also be applied to other areas of your business to empower you to show up fully.

Because yes, there might be some technical things that you need to set up when it comes to content creation. But trusting yourself – or what we call self-trust – is the most important ingredient so your perfectionist brain can create high-quality content easily.

I’ve made over $2 million in my business, most of which has come from this podcast, and the times I’ve made the most money and the most impact with people have been when I’m in a high level of self-trust. Tune in and find out why this is the case for perfectionists, and discover the 12 thoughts that will make content creation easy and effective.

Enrollment closing soon: Join Perfectionists Getting Shit Done (aka PGSD) to learn how to create consistent content without burning out. Doors are now officially open until 11:59pm EDT on Friday, 25 July. To sign up today and get instant access to everything inside, visit samlaurabrown.com/pgsd.

In this best of the podcast episode I’m taking you behind the scenes of what a content creation day looks like for me. 

First I share an update from my drive into the office, chatting through what I have planned in terms of content creation and how I’m thinking about approaching it so I can get it done without overthinking. And in my update from the drive home, I reveal something unexpected that happened when I started working and the practical things I did to get even more done than I’d originally planned.

I hope this episode inspires you to have a productive day of creating content, like it did for me! And if you’re ready to learn how to create consistent content without perfectionism getting in the way, be sure to join us inside Perfectionists Getting Shit Done.

Enrollment now open: Join Perfectionists Getting Shit Done (aka PGSD) to learn how to create consistent content without burning out. Doors are now officially open until 11:59pm EDT on Friday, 25 July. To sign up today and get instant access to everything inside, visit samlaurabrown.com/pgsd.

Most perfectionists struggle to create content consistently. They’re scared of what people will think, that they’ll say the wrong thing, that no one will like their posts, that their friends will laugh at them, that it’ll be a waste of effort, the list goes on!

In this best of the podcast episode, I’m sharing 10 tips I’ve learned over my years as a content creator that have helped me get out of my own way, show up consistently as who I truly am and change the lives of thousands of people in the process.

Enrollment now open: Join Perfectionists Getting Shit Done (aka PGSD) to learn how to create consistent content without burning out. Doors are now officially open until 11:59pm EDT on Friday, 25 July. To sign up today and get instant access to everything inside, visit samlaurabrown.com/pgsd.

In Part 5 of this 5-Part Consistent Content Series, I’m talking about the importance of giving yourself a 3 month period to navigate the content learning curve without pressure. I’m introducing the Creative Cocoon - a new part of my popular program Perfectionists Getting Shit Done that helps you create consistent content while developing your voice and identity. You’ll hear how it works, why it matters and what to expect when you join.

This episode will bring together everything that I’ve been sharing throughout the Consistent Content Series so you understand what’s required to put it all into practice in your own business. 

Enrollment now open: Join Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors are now officially open until 11:59pm EDT on Friday, 25 July. To sign up today and get instant access to everything inside, visit samlaurabrown.com/pgsd.

In Part 4 of this 5-Part Consistent Content Series, we’re talking about Power Publishing - the secret to consistently getting your content out into the world.

If you’re great at creating content but get stuck when it’s time to hit publish, this episode will help you understand why that’s happening and how to move past it. You’ll learn what Power Publishing is, how to create a system that supports consistent visibility and why perfectionists need structure and simplicity to follow through.

I also share how I’ve used Power Publishing to grow my podcast to over 500 episodes and send a daily email for four years straight. Hint: It wasn’t through willpower or working long hours but by making publishing safe and sustainable.

The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

In Part 3 of this 5-Part Consistent Content Series, we’re talking about the overthinking loop that perfectionist entrepreneurs get stuck in with content - and how to finally break free from it using Creative Overflow.

If you’re constantly thinking about content but still struggling to show up consistently, this episode will help you see why that’s happening and what to do instead. 

You’ll learn what Creative Overflow is, how it builds consistency without pressure and the mindset shift that helped me stop ghosting my followers and start showing up regularly in a way that felt like me. If you’ve been spinning your wheels - this is the episode to listen to.

The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

In Part 2 of this 5-Part Consistent Content Series, I’m sharing what Spark Content is and why it’s what you need to be creating if you want to easily create consistent content that’s valuable.

If you find content creation exhausting instead of energising, let me show you an easier way to do it. It’s all in this episode so hit play and get ready to hear the easiest - and most effective - content strategy you’ve ever been taught. 

The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

In Part 1 of this 5-Part Consistent Content Series, I’m sharing my personal story with content creation - including all the ups and downs. I talk about what it was like to deeply want to show up online but feel completely paralysed by my fear of putting myself out there. And how I overcame the perfectionism that was making me hide, procrastinate and endlessly polish my content.

This episode also introduces the idea of Safe Visibility. Because your problem isn’t lack of motivation or willpower or not having the right content calendar or the right niche. The problem is that you haven’t learned how to feel safe being visible as the truest version of you - so that’s what I’m here to teach.

If you’ve ever told yourself “I know what to do when it comes to content creation but I’m just not doing it” then this episode is for you.

In this episode, I share:

• The invisible pressure perfectionists feel when creating content

• Why traditional marketing advice made things harder, not easier

• How I finally started creating content consistently (without forcing it)

• What safe visibility means - and why it matters so much

• How this series will guide you toward content that feels natural, aligned and self-expressed

The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

Are you constantly second-guessing yourself to avoid making mistakes? This is a common habit for perfectionist entrepreneurs - and while it can feel productive, it’s actually one of the biggest things holding your business back. In this episode, you’ll learn how to spot when you’re self-policing, why shifting into Self-Trust Mode matters and the practical steps to help you build momentum from a place of trust instead of fear. 

If you’re ready to get out of your own way in your business, you want to join my program called Perfectionists Getting Shit Done (aka PGSD). To find out more about the program and join the waitlist today visit samlaurabrown.com/pgsd. Our next opening begins on 18 July 2025 for one week only.

Do you struggle with procrastination, fear of judgement, intense self-doubt or imposter syndrome when it comes to your business? Do you ever wonder why you get in your own way even though you have so much potential? If so, this episode is for you.

I’m diving into the perfectionist mindset and talking about where it comes from, how to tell if you’ve got it and how to move out of it.

If you’re ready to get out of your own way in your business, you want to join my program called Perfectionists Getting Shit Done (aka PGSD). To find out more about the program and join the waitlist today visit samlaurabrown.com/pgsd. Our next opening begins on 18 July 2025 for one week only.