We're Not Marketers

Why In-House PMMs Without Fractional Experience Are Missing Out?


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Is working fractional that secret weapon for in-house PMMs? In this no-holds-barred episode, Eric, Zach, and Gab debate whether product marketers with fractional experience have an edge when they return in-house. We dive into the gritty reality of juggling multiple clients, the mental health rollercoaster of working solo, and why most people don't understand what it truly takes to do it. Tune in for honest insights, soul-crushing reality checks, and maybe a few Mexican oranges along the way.

Here's what to expect when listening...

  • The real reason in-house PMMs with fractional experience have better boundaries with their bosses

  • Why fractional PMMs develop stronger time management and communication skills than their in-house peers

  • The surprising statistic about entrepreneurship and mental health (entrepreneurs are 2x more likely to face depression)

  • How building a side hustle while employed gave Zach a "running start" when he got laid off

  • Why hedging your bets with fractional work is smart even if you love your in-house job

  • The brutal reality check: "I don't want to glorify the work...I was up at 4:30 AM doing work just to get ahead"

  • When to know if fractional work is right for you (and who should absolutely avoid it)

  • The truth about those LinkedIn success stories claiming "$20K/month after just 3 months"

Time Stamps

  • 00:00 Introduction and Host Banter

  • 01:00 Episode Topic: Are in-house PMMs more effective with fractional experience?

  • 02:30 Defining Fractional PMM Work

  • 03:45 The Difference Between Client Relationships vs. Boss Relationships

  • 05:58 The Truth About Company "Family" Culture

  • 07:15 Advantages of Fractional Work (Scope Control, Premium Pay)

  • 08:20 Challenges of Pricing Fractional Services

  • 09:05 The Feast or Famine Reality of Fractional Work

  • 10:45 Building a Side Hustle While Working In-House

  • 12:02 Hedging Your Bets in an Uncertain Economy

  • 14:00 Exploring Why People Stay In-House vs. Going Fractional

  • 15:45 Finding Work You Actually Look Forward To

  • 18:12 Key Skills Developed Through Fractional Work

  • 21:00 The Mental Health Challenges of Solo Entrepreneurship

  • 22:15 Book Recommendation: "The Dip" by Seth Godin

  • 23:05 The Statistic on Entrepreneurship and Mental Health Risks




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We're Not MarketersBy Gabriel Bujold, Eric Holland, Zach Roberts

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