Why Influence

Why Influence

By Jeremy SegalBusinessMarketingCareers
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Why Influence episodes

  • The Daily Helping: Dr. Richard Shuster Shares How His Life Changed in the Less Expected Circumstances. | 047

    Dr. Richard is a Doctor of Psychology and licensed in Clinical Psychology. He is the Founder & CEO of Mars Industries, LLC - a psychological assessment company and is the President of Every Kid Rocks, Inc., a 501c3 Corporation - dedicated to helping children everywhere reach their true potential. He is highly regarded for his ability to integrate neuroscience, business, technology, and inspirational stories with fluidity in each of his talks.

    He hosts the podcast The Daily Helping is regularly downloaded in over 100 countries. His show's growing movement strives to get a million people each day to commit acts of kindness for others and post it on their social media using #mydailyhelping.

    Before Dr. Richard made it through today, he faced different trials which made his principles in life stronger and more purposeful. He has mentioned that there were two points in his life where he witnessed miracles. Here's one of them.

    "...my car struck that telephone pole had been a little bit further down. The car was absolutely creamed. And so had I been a little bit further down, that telephone pole might have crushed me where I actually broke my spine headed just a little bit higher, I would have been paralyzed from the neck down had it been a little bit lower, I would have been paralyzed from the waist down..."

    This is the first miracle experience of Dr. Richard. It was when he was driving to meet his cousin for dinner. The accident occurred when he made a left-hand turn into an intersection and realized that there's a cargo that is out of control and will probably hit him. So when the vehicle slammed him, another one followed which pushed him to a telephone pole. He almost died but thankfully, he survived. His spine was broken. He took rehabs for less than a year to bring himself back to normal.

    "And I wish I could say like that was the moment and I pulled up my fist and I swore a law that I will never be a selfish prick ever again."

    This realization came to Dr. Richard because back then, he only thinks of his own comfort and happiness. He only wants to get what he wants. But when he recovered, things were not easy to change in a single snap. He continued working in the corporate world and don't know where to start because this is the life he was living before. He was afraid.

    "And the thing about fear is that often times, we know what we need to do, but we really don't think to take action until the pain is significant enough for us to walk away."

    Truthfully, he was not happy anymore with what he was doing at work. He was just enduring the pain he was experiencing up to the point where his physical health was affected. Later on, that was the time when he got unto his feet and decided to quit. He doesn't have a job but he had money. As he was buying food at the grocery store, he overheard two women talking about the behavior of their teenage daughters. Dr. Richard chimed in and shared his IT knowledge about keeping your kids safe online. That was the turning point of his life. The two women were amazed by him and decided to invite him to speak at their PTA. Then, he got feedback that he is good at conveying information in simple ways.

    "And so at that moment, I was able to really reframe what I perceived to be wasted time, wasted money, and useless skills into something that was my first taste… And I enjoyed it, and it felt really, really good. And that's what started the process that ultimately led me to what I'm doing today."

    Dr. Richard proved that you can discover what you really wanted to do even if you think you are glued to a certain field. We often find the things we enjoy doing in the less expected circumstances.

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    https://whyinfluence.com/

    1 hr 10 min
  • Defining Your Future Self: How Dr. Benjamin Hardy Grew His Email List to Over 400,000! | 046

    Dr. Benjamin is a professional author, entrepreneur, speaker, and Organizational Psychologist. He authored two books and is a regular contributor in Inc. and Psychology Today. Millions of people read his articles monthly. From 2015 to 2019, he grew his email list to nearly 400,000 people without paid advertising, by mostly blogging on Medium.

    Benjamin always wanted to be a published writer. He learned early on, if he defines his future self, then he can figure out how to become that person. By defining who he will be in the future, he started having conversations that eventually led to his discovery of needing a strong email list; a requirement for many large publishers. Benjamin started taking steps to build his email list and has successfully become the future self he defined years ago.

    "One of the things about future self is that it's not something you discover but it's something you decide, there's no right or wrong answer, you just decide who's the person I want to be… it's just being honest about who you want to be. And just choosing a future self. "

    Benjamin wrote his first book Willpower Doesn't Work where he explains that willpower is nothing more than a dangerous fad-one that is bound to lead to failure. The book was signed with Hachette Book Group and was released last March 2018. His second book, Personality Isn't Permanent, was recently purchased by Portfolio, an imprint of Penguin Random House. It talked about topics of personality flexibility and how people can and do change.

    Deciding for your future self requires a clear vision and willingness to achieve it.

    "Your goals should be based on your personality, the goals you set and the life you build should be based on on your core personality,"

    It must also suit your likes and interests. Your goal must not only be because of what the people around you want for you. You will not enjoy reaching for it if it doesn't make you happy. In the end, you will only feel drained and toxic.

    "The next step is to be in telling people about it. "

    Share your goals, make it known. He added that your identity is based on the stories you tell. And once you shared it with them, you will not only receive encouragement but you will also gain a drive to start pursuing it and be accountable for the words you said.

    "You can't learn without changing, and you can become a lot more powerful and more creative, confident, and you're less limited."

    After telling your goals, engage the present to the future. Start honing your present self towards your future self through learning. You can read books or apply for a course.

    "One of my favorite quotes is from Robert Perrault, where he said, 'we're kept from our goal, not by obstacles, but by a clear path to a lesser goal.'"

    Above all, expect barriers as you walk on your journey towards your future self. Take note, not just one but many will be against you up to the point wherein you lose motivation to reach it. So, be alert and stand firm in achieving your goal. There's a long path you're going to take which will be worth it at the destination point.

    "And so the only way to get to your goal is by doing your goal."

    It's not too late for you to start working on your future self. Everyone has the capability to plan and make. Regardless of your age. So, begin now!

    Dr. Benjamin's story is inspirational and this episode is definitely worth a listen!

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    https://whyinfluence.com/

    1 hr 5 min
  • How to Find Podcast Sponsors and How to Negotiate With Them With Jacob Southerland | 045

    Jacob helps podcasters get sponsorships. He is currently working with 20 different podcasts, helping them get and maintain strategic sponsors. He's very familiar with what sponsors are looking for and how to negotiate despite possibly having very little current listener base.

    In this episode, Jacob has given us tips on how to have sponsors and advertisements in podcasting.

    "But ultimately, these sponsors are looking for good quality content."

    First, let's go to the basics. We all know that before engaging with something or someone, we want the best or of good quality. Jacob has mentioned here that sponsors don't base on numbers whether you have a bunch of followers or subscribers or not. They are looking at the skills. They want those people who are really worth investing money into. But what does it take to be in good quality?

    "There's a couple of more things that go into that such as a broadcast schedule… So not only do you need good content, but you need good content that people know where to look for, they know when to look for."

    Sponsors do not look at the numbers you are in but they look at whether you know how to build your audience. Having a broadcast schedule means you have the platforms to engage with your audience. You have a strong social media management system.

    "Another big thing at this point in time is what they call syndicating."

    Syndicating in a way that your podcast episodes are always available on different social media platforms. There are a variety of mediums that are possible to connect with people nowadays. Locate your medium. Make sure that yours are easy to find.

    "You've got 750,000 podcasts that are pumping out content. So you've got to find a way to separate yourself. You find your niche, you find what you specialize in, and you could probably talk best about that."

    "Be unique," is cliche advice but it is often one of the forgotten truths, and people often need reminders. You need to come up with something that when people talk about it, they will remember you. You have to create an identity that makes you, you. Sponsors want a fresh new idea that they can support.

    There are much more advice and ways on how to get sponsorships and advertisements for your podcast. If you're looking for sponsors or ways to negotiate with sponsors, I strongly suggest giving this episode a listen!

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    https://whyinfluence.com/podcast/

    44 min
  • The Purpose Chasers: Mark Crandall On Building Deep Connections. | 044

    Mark is a podcaster, author, community builder, and entrepreneur. He is the founder of Purpose Chasers Community and Academy, and he co-founded the Purpose & Movement Mastermind. He wrote the book entitled Embrace Your Past Win Your Future.

    He was a former therapist but left his job and started speaking. That led him to create his own podcast and named it Purpose Chasers. The theme of his podcast is to highlight his dark past to help people struggling in their life overcome their darkness too. He wants his listeners to discover their purpose in life and have the drive to chase it.

    In this episode, they have tackled building deeper relationships in his online community.

    "When I'm approaching relationships… I'm seeking to build relationships. I'm focused on building value first."

    What he means by seeking to build relationships is by still getting in touch with his clients even after the podcast episode. This is how he will build value and eventually nurtures the relationship he creates with them.

    "I would much rather have five deep connections than 500 people that have seen my brand, but they don't really care about my work."

    For Mark, he added that numbers are not important rather he believes that it is essential to build a deep authentic relationship with the people around you. With this, he found that his business got more prosperous and his life grew abundantly.

    "It's not the money that makes or defines the man or the woman. It's how the money is made that defines the man or the woman."

    Mark wonderfully discussed how a person must be defined in relation to his/her treasures. This is not about the amount a person has made but instead, on the ways and process on how he/she earned the money. Before building relationships, of course, you must know the person first and his/her stand in life. Find people who are really heart-centered and that's how you'll make your relationship nurture.

    Mark has been amazing with his discussion and has given us new learnings. We must not only entertain our audience but also, we need to create deep connections with them and treat them as a family.

    In this interview, Mark shared his tips on how to build authentic relationships with your online community, treating them as your family.

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    https://whyinfluence.com/

    1 hr 2 min
  • You Winning Life: Jason Wasser Shares How His Past Became an Avenue to a Winning Life. | 043

    Jason is a professional speaker and licensed therapist. He had a huge journey from having failing marks just to avoid speaking back when he was a student but now, has full confidence to speak to the world and ready to make an impact. Currently, he has over 8k followers on Instagram.

    His podcast called You Winning Life mainly talks about psychology, spirituality, entrepreneurship in natural and alternative medicine that promotes improvement, success and empowered life.

    "…not only was I afraid of doing any public speaking but I think that anything in public, I had such a complex or low I don't know, it was like low self-esteem or embarrassment…"

    Even though Jason has a friendly personality, he still feels uncomfortable performing in front of many people. He was never loud and out in the crowd.

    "The big switch for me was the beginning. I think it was 10th grade going into 11th grade, I was really involved in my synagogues youth group called USY. And I was elected for a board position in our chapter."

    He was given a responsibility to lead their chapter which made him realize that he must not act like the ordinary Jason. He needs to stand for his chapter. That's when his self-identity changed. He knew that there's a small spark of flame that can make a fire burn. This event paved the way for him to improve and see a new perspective in life.

    Later on, Jason continued his studies. He went to Israel for two years and came back to start teaching in school and synagogue. He began talking to small groups. He realized that he wants to make an impact on sixth-graders, to know their value and to live their life with the best version of themselves.

    "… everybody has that uniqueness that they can offer someone else that might change someone else's life."

    In this interview, Jason shared how his past became an avenue to winning life.

    Jason's story is inspirational and this episode is definitely worth a listen!

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    https://whyinfluence.com/

    1 hr 16 min
  • Paul Edwards Unfolds His Formula on Networking with Influencers. | 042

    Paul is a professional content ghostwriter for faith-based influencers who specializes in making an impact. He has a podcast called Influencer Networking Secrets and he is the author of Business Beyond Business. His Facebook has over 1.8k followers and counting.

    Before Paul established his podcast, he went through an intentional distancing by reading the holy book. He, then, discovered that he needs to overcome his pride and unknowingly did it while he was fasting. Later on, he found himself doing a podcast and named it Influencer Networking Secrets. His podcast is all about unfolding hidden recipes in networking with and by influencers. Building relationships through being authentically true to yourself.

    In this episode, Paul shared his five formulas on networking with influencers. The following are:

    "What I want everybody to hear is you don't have to wait until you're in front of a dream connection to do this… Focus on the Farm Team."

    Paul began on the fifth tip of his book. Here, he wanted to tell you that in your journey, you need to accept that those big ones won't come your way immediately. You need to settle first on exerting effort to your local neighborhood before taking a larger step.

    "Be an angler… Be like a fisherman, right? … at angles, you have to cast the bait at a certain angle in order to get the fish to think that it's actually bait otherwise the fish won't fall for it."

    There are specific places for business. You must know where you should network. Not all occasions call for business.

    "… keep your ear to the ground."

    Keeping your ear to the ground means that you should be alert on opportunities ahead of you. It may be from a new friend you met or a close friend that needs help. Paul gave a good scenario here wherein the person and Paul both had a win-win situation because Paul kept his ear on the ground and recognized an open door for both of them.

    "Pro Bono Publicity"

    Everybody has social media nowadays. It is not merely for entertainment but also for communication and news updates. This means that you have a variety of social media platforms where you can do business.

    "If everything else fails, you can always still end up having a face to face conversation with somebody where you can ask them three questions that most people are not going to ask them."

    Finally, the last ingredient in his formula is with these three questions:

    • "What's going well for you?
    • What's not going well for you lately?
    • What are you looking forward to?"

    You can pick one only or two but the greatest of them all is in the middle. With these questions, you will know his problems and may be able to provide solutions through networking.

    Remember these five formulae next time you network with influencers. Paul Edwards has been generous to provide us with these tips and explained them all thoroughly. Let us know your feedback on the formula.

    Paul's story is learning material for anyone, and this episode is definitely worth a listen!

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    https://whyinfluence.com/

    54 min
  • View From The Top: Aaron Walker Deeps Dive Into Why Intentional Sharing Is Essential. | 041

    Aaron appeared in 2,000 different podcasts sharing his voice and story online. He is a Professional Life & Business Coach, and Community Leader. Aaron has built his community which he called "Iron Sharpens Iron Mastermind Group" that helps and motivates ordinary men to become extraordinary. He is visible on Facebook and Twitter with over 3,500 followers, Instagram with 500+ followers, and a YouTube channel with 460 subscribers.

    He authored the book View From the Top: Living a Life of Significance, wherein he shares his journey and talks about how you are in control of your steps, that even in failure, you can adjust with personal grit to achieve success.

    "It's building those relationships intentionally. And people ask me all the time, "what would you do better, faster? If you had to do it over?" And it would be, I would spend 25% of my time every day, nurturing and building new relationships."

    A lot of people have been struggling and some are becoming stagnant in life. Failure, fear and negativity devour their minds, and so their motivation and drive to move forward is becoming a blur. They would probably take a step, but it's a step they take alone, thinking they can do it on their own.

    "I just want to encourage everyone to think, 'Hey, I can be hugely successful, but I can be significant all along the way.'"

    But Aaron, in this episode, emphasized the importance of intentional sharing and how your story can transform other people's lives — how joining communities can help one thrive up the ladder. Think of how you can make an impact, and the relationship you can build from doing so.

    "These relationships serve you well," says Aaron. You manifest your good side to people and they'll do the same. You encourage them, and you'll receive the same thing, too. Sometimes, even much better. Aaron isn't wiping out earning money from the picture, but he realized that money is just a byproduct of serving people well. Money in our bank accounts won't last long, but relationships do — pure, genuine relationships.

    www.whyinfluence.com

    52 min
  • Humans 2.0: Mark Metry Shares His View On This Pandemic And A Reminder To Take Care Of Our Whole Being. | 040

    Mark Metry is an author, podcast show host, public speaker, and podcast strategist. He's the host of the Global Top 100 Humans 2.0 Podcast. Mark is also a TEDx speaker who just released his new book entitled "Screw Being Shy." He's also a comeback guest from Why Influence episode 019.

    Mark Metry, through his podcast called Humans 2.0, aims to help people eliminate their internal enemies so they can live a life of mental and emotional freedom. Mark's podcast is having a real impact and is currently getting tens of thousands of downloads per episode with some episodes hitting hundreds of thousands of downloads.

    For this episode, hear him talk about some great insights from his book, the negative and positive sides of Coronavirus, and how this time is the perfect time for you to share your voice!

    "I hope that this time also just makes you realize how serious our health needs to be."

    In times of health crisis where most people only see the negativities, Mark decides to look at it once again on its positive side. Many of us are scared of coronavirus due to the number of people who died upon being infected. Such a situation indeed is indeed frightening. We do not know when it will end, or will we be able to survive not getting the infection until it's gone.

    Fact check: WHO said most people who died from this new Coronavirus (COVID-19) are the ones with a weaker immune system and with previous medical conditions.

    "I believe 9,000 people have died from Corona, and yet every year, 11 million people die from diseases related to a bad diet."

    This is a great reminder of how important our health is. Not only that, but this pandemic also reminds us so much of the small things: washing our hands, stocking up food in our pantry, drinking vitamins and strengthening our immune system, eating healthy home-made food, slowing down, and spending time with the family. This feels like an awakening call for everyone to focus on what matters the most.

    "Whatever happens, happens. I don't know what's gonna happen in the world… Maybe we're all gonna live in virtual reality. I have no idea. And so I think I just have some core foundations which are like mental health, psychological well-being, transformation, entrepreneurship and how that correlates with mental health."

    Come to think of it — how prepared are we, individually, at a time like this? Mark gives us very resounding advice to focus on building the core foundations that would keep us firm despite these trembling seasons. Keeping our mental health, psychological well-being, transformation, and physical health intact are just some of the many things we could do while we are on a worldwide lockdown.

    "Don't think you have to do everything. Don't think you have to start a YouTube channel. Don't think you have to record yourself. Don't think you have to live stream. Maybe you're super shy. And maybe you're just a good writer. So just start writing, whether it's tweets or articles or a book, or a document or a white paper. Do that."

    "I think the biggest thing is to go with the path of least resistance when it comes to marketing, in terms of your communication method."

    On a more positive viewpoint, this time to #StayHome can be a great opportunity for you to share and inspire on or offline. Take this time to evolve and upgrade to your 2.0 version. What are you going to do? What do you love doing? Everyone has a story to share. How are you going to share yours? Start from something you're comfortable with doing, something of least resistance as Mark has mentioned.

    In this interview, Mark shared the importance of building a firm core foundation — mentally, emotionally, and physically — that would prepare us at times like this.

    Mark's story is inspirational and this episode is definitely worth a listen!

    Subscribe to our email newsletter to be notified of our upcoming live-streamed interviews!

    Join our Discord community and become part of the conversation!

    https://whyinfluence.com/

    46 min
  • Matthew Weiss: Lawyer Turned Filmmaker. | 038

    "My business should be for my life. My life should not be my business."

    Matthew Weiss is a Lawyer who graduated from Hofstra Law School in 1984. He's one of Hofstra Law School graduates who landed a job in New York State Court of Appeals — New York's highest court. Weiss co-founded Weiss & Associates, a law firm focused on vehicle and traffic law. Despite being a lawyer, he then became a filmmaker.

    He's like anybody else who got a perfect career but still wanted to do something they are more passionate about. Matthew tried to make more time for himself and not just for the business. After talking to a banker friend, he then found himself wanting to film the story of Welles Crowther, the man who saved ten lives when the 9/11 attack happened.

    He fell in love with filmmaking. He filmed and produced Welles Crowther's story titled Man In Red Bandana, which took him six years to film & produce the documentary without even having exceptional knowledge about filmmaking.

    "If you're interested in sharing stories, make sure you're passionate about it. Make sure you do it because you want people to hear the story, not because you're making money."

    It's always that passion of wanting to share stories that make someone contented and happy, not just the mere idea of money. Most successful people follow their passion and money just comes as a bonus. If money is your gauge why you'll do what you want to do, once you see no figures coming your way, you'll stumble and eventually give up. It is important to start but begin with the right purpose & clear vision.

    "Continue being involved with a higher purpose. Things that will outlive you that is bigger than you and I guarantee you, you won't regret it, and it will make you a happier person."

    There is always a purpose why we live. We weren't born by accident. And as we come to know what that bigger purpose is, continue to live it out and learn from it as people learn from you as well.

    Nothing is more fulfilling than being passionate and happy about what you do. It's a hundred times better than forcing ourselves to do something that produces a significant amount of money but does not make us happy.

    In this interview, Matthew shared how important it is to live according to your passion and purpose.

    Matthew's story is inspirational and this episode is definitely worth a listen!

    Subscribe to our email newsletter to be notified of our upcoming live-streamed interviews!

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    https://whyinfluence.com/

    54 min
  • Ghost Town Podcast: Jason Horton Talks About The Importance of Authencity and Energy In Sharing Your Voice. | 038

    When someone has achieved success, people don't see the things that ran behind. The thoughts that came across that person's mind, or the rocky roads he/she has to overcome. In reality, though a person's facade may hide it, behind that success is a lot of trial and error.

    For this episode, we will meet Jason Horton — the founder and podcast host of Ghost Town Podcast which currently has 136 episodes. He started his YouTube channel doing comedy videos and now he has built a 130k subscribers over time. Jason also has a Facebook page with over 170k followers, Instagram and Twitter accounts which both garnered 28k and 21k followers, respectively.

    Recently, Tik Tok has been a boredom killer around the globe — all regions, races, ages, and gender are using Tik Tok nowadays. And Jason is one of them. You can also check out his Tik Tok account with over 14M likes and over 500k followers.

    Jason, as a kid, loved comedy itself. Way back in high school, he has experience doing theater plays. And the insane amount of experience in sketch & live comedy across the country has enabled him to find this passion and excitement to show up in the social media world.

    "And I realized I needed my own content, not just being part of somebody else's content, which is great. But you need to have your own content. So you could get some of that equity, I guess."

    But things weren't smoothly running. Jason, at some point, has undergone self-deprecating. But it didn't stop him from moving forward. He's met a YouTuber friend who got 2 million views eating a cheeseburger — and at that moment, he started to ask "why is this a thing? Why are they watching that? Can I do that and bring people to me?"

    Sometimes, those questions we ask of ourselves are our stepping stone to do what we wanted to from the start. It's just somehow concealed by our fear and self-doubt. Well, Jason believed he could do it. And so he started putting himself out there.

    "It really doesn't matter what the numbers are as long as you enjoy doing it. But if you put work into something, you want the most amount of people to at least give it a shot."

    People who are afraid of putting something out there are people who usually think that they'd be bombarded with negative comments, or none would listen to them at all if they come out of the social media world. But for Jason:

    "Not everyone's going to love it, in fact, still to this day, I am inundated with negative comments."

    But a way to start podcasting or showing yourself to people is to find that passion, that thing that you love doing! Something that excites you every day. Not something that would just produce money for you, but something that would energize your being. Because if money is your gauge, and your "passion" no longer generates income for you, what you're doing would eventually die.

    "Yeah, I would say you know, put out as much stuff as you can. But with that, put your best authentic, real, for better or worse, self into all of those things and let that be the deciding factor… More you, more real. But I'm always encouraging like, there's a lot of stuff out there and you should be a part of that as much as humanly possible."

    Spare some time to pause and think of your "why". The more genuine you come out to the outside world, the more people would be drawn to listen and check out your content. It doesn't matter how much your content actually makes sense, but if they saw your excitement towards it, that energy and authenticity would be conveyed to them in many ways you can ever imagine.

    In this interview, Jason shared how important authenticity, energy, and passion are in sharing who you are to everyone.

    Jason's story is inspirational and this episode is definitely worth a listen!

    Subscribe to our email newsletter to be notified of our upcoming live-streamed interviews!

    Join our Discord community and become part of the conversation!

    https://whyinfluence.com/

    1 hr 13 min

About Why Influence

From the publisher's feed

THE LEADING PODCAST TO LEARN FROM INFLUENCERS. We interview YouTubers, Twitch Streamers, Instagrammers, TikTokers, Podcasters, Thought Leaders, and Community Builders.

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