Instagram is pulling likes. It’s an experiment of not showing likes to our audiences. This has been a bit polarizing. I can understand why some may be upset since it takes away the status that someone has achieved.

Are they doing it for mental health? The likes going away keeps people honest. Are you resonating with the content or are you following along because others are (aka peer pressure)? Likes can give things a level of credibility, but are people using this for clickbait? This shift should give smaller creators a chance to be seen and heard more.

This may also encourage people to create good content. People are going to post what they like and will encourage you to stay in your own lane and focus because you won’t know what others are doing.