Alastair McCall (Creative Director) Natasha Morris (Head of Comm) and David Roberts (Director - fresh Edinburgh) come together to explore the fascinating shift in internal culture reshaping external comms. As experts leading both sides of the conversation they dive into the brands getting it right, the consequences when you don't and finally how fresh are not just talking the talk, but walking the walk. Tune in for a candid, no-holds-barred take on why culture is the new comms strategy.

00:00 Intro

00:40 So what does internal culture have to do with external comms?

01:40 Get to know the guests

04:30 Getting internal messaging right

04:52 How can companies build a good internal culture

06:40 Bringing internal culture into external comms

08:10 What are the deliverables?

08:50 Brands we love!

11:15 Who's getting it right

12:34 The driving forces

14:40 The bad and the ugly - what is at stake?

16:45 Speaking to the people on the ground

17:40 We've been working on ourselves too

20:00 Bye for now

Fresh: https://freshwebsite.co.uk/

LinkedIn: https://www.linkedin.com/company/fresh-group/

Instagram: https://www.instagram.com/lifeatfresh/

Alastair McCall: https://www.linkedin.com/in/alastair-mccall-a999ab133/

Natasha Morris: https://www.linkedin.com/in/natasha-morris-025708146/

David Roberts: https://www.linkedin.com/in/david-roberts-30a07a18/