I'm joined in this episode by Tim Russell, CEO of the Intercollegiate Tennis Association. The ITA is the governing body of college tennis, overseeing men's and women's varsity tennis at all levels -- NCAA Divisions I, II and III, NAIA and Junior/Community College.

To date, 45 tennis programs have been cut since the beginning of the pandemic -- a number that jumped from 28 when Tim and I recorded a week and a half ago. I asked Tim why he thinks tennis has become an easy target and what the future of college tennis looks like.

We talked about what coaches can do to put their sport in the best decision to thrive and the resources ITA offers its members to that end. I was really impressed with the "Health Index" they've created for their members, and I encourage other sports to adopt the same approach.

You can follow the ITA on Facebook, Instagram, LinkedIn, Twitter and YouTube.

You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.