Is it just us, or have so many things fallen subject to “the spritz effect”, i.e. watering down something with an acquired taste to make it more palatable to a wider audience?

In this podcast episode, host Jasmine (@afiajasmine) connects themes of art, popularity and success from Gabrielle Zevin’s 2022 bestselling novel Tomorrow and Tomorrow and Tomorrow with two of her favourite things: matcha and Pilates. Once niche, arguably art forms in and of themselves, and now highly popular - in watered down format.

Apologies in advance to any die-hard fans of Blank Street Coffee or reformer Pilates at 1Rebel.

To read the accompanying transcript for this episode, head to Being Human, Doing Things on Substack: ⁠https://jasmineafia.substack.com/the-spritz-effect

Connect with us: ⁠@beinghumandoingthings⁠.