Is it just us, or have so many things fallen subject to “the spritz effect”, i.e. watering down something with an acquired taste to make it more palatable to a wider audience?
In this podcast episode, host Jasmine (@afiajasmine) connects themes of art, popularity and success from Gabrielle Zevin’s 2022 bestselling novel Tomorrow and Tomorrow and Tomorrow with two of her favourite things: matcha and Pilates. Once niche, arguably art forms in and of themselves, and now highly popular - in watered down format.
To read the accompanying transcript for this episode, head to Being Human, Doing Things on Substack: https://jasmineafia.substack.com/the-spritz-effect