Your why is what will help build the emotional connection that will make people trust you and want to buy from you.

Knowing your why, and your purpose, is a critical part of building a strong foundation for a successful business. Simon Sinek speaks about the importance of knowing your why and starting with why in his TED Talk.

Knowing your why is important for confidence and funding

Women get about 4% of venture capital. Similarly, only 25% of women who apply for business loans receive the loans. This is not because of bad credit or poor ideas. Most likely, it is a lack of confidence or inability to show the impact you will have through your business when pitching to investors. Knowing your why is critical for conveying confidence.

To learn more about women in business and funding for women-owned businesses, listen to episode 112 with Maureen Borzachiello. 

Clarity comes from knowing your why (purpose)

Getting clear on your brand is the foundation for your business. Clarity on your why, your purpose, and what is trigging the emotions inside of you to create your business. If struggling to find clarity around your why use Robyn's purpose equation: values + visions + passions = purpose (knowing your why).

Likewise, when you have clarity and are focusing on your why, you will feel more fulfilled.

Read the full show notes and access all links. 

Download the free eBook, How to Build a Solid Foundation for Long-Term Brand and Business Success