Welcome to the Cryptohunt Jam, where we spend one minute a day explaining crypto. In plain English.

For today’s episode, we’ll stick with our topic from yesterday: FTX and the curious stories that are unfolding.

You, just like us, have not been able to read the news without stumbling into Sam Bankman-Fried every single day. So, you’ll remember, but just to recap: SBF, as he is widely known, was the CEO of now-collapsed crypto firms FTX and Alamada Research.

At this point, it is widely understood that SBF tried to cover massive speculative trading losses from bad investments by stealing customer deposits from his exchange business. Sounds bad to you? Your gut got that right, and very likely it is a serious crime.

Yet, SBF keps tweeting, texting with journalists who have his personal number, and even just gave a live video interview to the New York Times that was seen by millions. Shouldn’t he best stay quiet and let his lawyers handle things?

That’s what you’d think, but it all starts making sense if you understand the interesting history of SBF and how he crafted a public image to manipulate decisions and get an in with the highest circles.

After FTX’s collapse, stories came to light that’ll make you scratch your head. Allegedly, he grew his hair out to create a deliberately disheveled look to give himself the appearance of a crypto wunderkind. He would sleep in his office, on a bean bag, in front of a conference room and have potential investors walk past him on their way in, just to slowly rise and show up in the meeting impressing them with a coherent pitch.

All of that seem to have been tactics to build a brand around himself to manipulate people’s opinions. And that’s likely what is going on now as well. In fact, in the NYT interview, he comes across as charming, relatable, taking responsibility, and trying to right a wrong.

But remember, this is still the same guy who stole your money – to plug a hole HE created by taking insane financial risks. So, mark our words - this is going to get interesting. We are sure this is just the beginning of an interesting PR strategy.

Keep an eye on future SBF appearances: And remember this episode, because it’ll help you make your own informed judgement.

This podcast is produced by Cryptohunt.it, the easiest place to learn crypto. Copywriting is done by Arndt Voges, Social Media is done by Brett Holleman, design is done by Carmen Rincon, and my name is Christian Byza, Co-Founder of Cryptohunt and I am your host of this daily show.

Disclaimer: This podcast references our opinion and is for information purposes only. It is not intended to be investment advice. Do your own research and seek a duly licensed professional for investment advice.