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In the age of social media ads, influencer marketing, and pop-up ads offering users discounts and savings, many business owners find themselves asking one fundamental question: Is email marketing even worth it anymore? In this episode, digital marketing CEO Lara Schmoisman shares why email marketing is still the most effective targeted marketing tool out there and provides other entrepreneurs with insight into how they can make email marketing work for their business.

What you’ll learn: 

• Lara shares the elements of effective email marketing that she calls “the king and queen” of emails — and how you can use them to your advantage
• How (and why) to write a timely, unique lead magnet that generates urgency 
• How to write an email headline and subheadline that keeps your email out of the spam folder and increases your open rates

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Twitter: @LaraSchmoisman

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