Everyone engages in some form of sales. Getting comfortable with the sales conversation is a challenge for most people. When we "sell" ourselves for personal reasons, outside of our job or business, it seems natural to us. We don't consider ourselves to be selling.

Think about the first time you saw someone you were attracted to. What happened? I'm sure you found a creative way to approach that person and talk to them. You may have gone out of your way to impress that person. You felt emotionally charged.

Why then is the sales process so scary for most people? One of the problems with all targets is not having a compelling enough reason to get you over your barriers to network effectively, go out and make sales calls, or pick up the dreaded phone for a "cold call."

I've used some pretty powerful words to describe how little I enjoy cold calling. That process has never come naturally to me. I am very good at inside sales or those that come from relationship building. How did I combine the two? I had to build my own businesses, but even that wasn't enough.

Becoming comfortable with sales comes from having powerful reasons for what selling will mean to you and your company. Visualize the results that come from increased revenue, how the product or service will benefit the customer,

Point: When it comes to sales, there can be a level of discomfort. Think about what your product or service does for others. Next, think about the goals you will achieve if you are comfortable with the sales process.