The UAE ranked as the top spender on Korean cultural content for the third consecutive year, according to the 2025 Global Hallyu Survey. But why does it hold such appeal? We find out from Hanu’s Chef Moon and K-pop fans Johnny Biryani & Keri Belle.

Helen also catches up with chef Akira Back, talks hidden gems with the Hungry Sisters and finds out everything you need to know before outdoor sports season arrives…

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