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Why is your Marketing Messaging Missing the Mark?
Are you struggling to connect with your ideal guests and boost your direct bookings? This podcast episode dives deep into the essential elements of effective marketing messaging for short-term rental and glamping business owners.
Your host, Sarah Orchard, looks at the importance of narrowing your focus to speak directly to your ideal guest, addressing their pain points, needs, and desires. She also highlights the common mistake of making marketing all about your business rather than the guest and the experience they seek
By understanding your audience and crafting targeted messaging, you can significantly improve your marketing outcomes and attract more direct bookings. Tune in to discover actionable strategies that can transform your approach to marketing and enhance your direct bookings.
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Key Takeaways:
- Focus on your ideal guest to create marketing messages that resonate deeply.
- Understand and address customer pain points to improve your marketing success.
- Avoid speaking to everyone; narrow your target audience for better results and less wasted time and money.
- Communicate from the guest's perspective to highlight their needs and desires.
- Define your brand voice clearly to craft compelling and consistent marketing messages that get better results!
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
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What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
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Connect with Sarah:
Website
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View all episodes
By Sarah OrchardAre you struggling to connect with your ideal guests and boost your direct bookings? This podcast episode dives deep into the essential elements of effective marketing messaging for short-term rental and glamping business owners.
Your host, Sarah Orchard, looks at the importance of narrowing your focus to speak directly to your ideal guest, addressing their pain points, needs, and desires. She also highlights the common mistake of making marketing all about your business rather than the guest and the experience they seek
By understanding your audience and crafting targeted messaging, you can significantly improve your marketing outcomes and attract more direct bookings. Tune in to discover actionable strategies that can transform your approach to marketing and enhance your direct bookings.
---
Key Takeaways:
- Focus on your ideal guest to create marketing messages that resonate deeply.
- Understand and address customer pain points to improve your marketing success.
- Avoid speaking to everyone; narrow your target audience for better results and less wasted time and money.
- Communicate from the guest's perspective to highlight their needs and desires.
- Define your brand voice clearly to craft compelling and consistent marketing messages that get better results!
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
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