Israeli innovation envoy Fleur Hassan-Nahoum sits down with Gadi Ezra, a former director of Israel's National Public Diplomacy Unit in the Prime Minister's Office, to discuss the ins and outs of how public diplomacy works in the Jewish state.

Faced with not only a military front but with an information war for hearts and minds, Israel finds itself outnumbered and outsmarted. What can Jerusalem do to fight this battle that it cannot afford to lose?

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