Indie Bites

Why Jack Ellis acquired Fathom Analytics from his co-founder


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Jack Ellis is the co-founder of Fathom Analytics, a simple, privacy focused analytics tool launched in 2019. I last spoke to Jack on the podcast in 2021, where he talked about the inception and growth of Fathom, taking on a massive incumbent and why Jack loves working with a co-founder. In December 2024, Jack acquired his co-founder’s share in the business, making him the sole owner (i think). Today, we’re going to talk about why he made this unique move and what’s next for Fathom.

Timestamps

  • 00:00 Intro
  • 01:20 Jack finds out about EmailOctopus
  • 02:34 Why Jack acquired Fathom
  • 05:03 How can Jack afford this?
  • 05:28 Why did they not get an external buyer?
  • 07:17 Back to being a solo founder
  • 08:19 Innovating the the crowded analytics space
  • 11:09 Fathom's marketing and growth in 2025
  • 12:34 How is Jack having fun?
  • 13:14 Recommendations

Recommendations

  • Book - Dopamine Nation
  • Podcast - Huberman Lab
  • Indie Hacker - Ruben Gamez

My links

  • Twitter
  • Indie Bites Twitter
  • Indie Bites YouTube
  • Join the membership
  • Personal Website
  • 2 Hour Podcast Course
  • PodPanda (hire me to edit your podcast)
  • This Indie Life Podcast

Sponsor - EmailOctopus 🐙

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Indie BitesBy James McKinven

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