Japan has 380,000 hair salons — more than convenience stores. But rising costs, AI controversies, and shifting consumer habits are forcing the industry to reinvent itself or vanish.

◆Introduction: A dying barbershop holds the key to understanding Japan's beauty industry transformation.

Professor Haru and curious student Sakura sit inside an abandoned Tokyo barbershop to explore how salons are fighting back — from inventory-free e-commerce and million-member platforms to AI color matching and the rise of recession beauty.

◆Note

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