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Why Joe Fontana’s Chicken Sandwich Brand Is Built on Culture and Comedy
Joe Fontana didn’t set out to build just another chicken sandwich chain. He wanted to build something that felt like In-N-Out, but for spicy chicken. That vision turned into Fry the Coop—a fast-growing brand with a cult following, nine stores (and counting), and a signature attitude that makes it impossible to ignore. The strategy? Be […]
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By Shawn P. Walchef
4.7
101101 ratings
Joe Fontana didn’t set out to build just another chicken sandwich chain. He wanted to build something that felt like In-N-Out, but for spicy chicken. That vision turned into Fry the Coop—a fast-growing brand with a cult following, nine stores (and counting), and a signature attitude that makes it impossible to ignore. The strategy? Be […]
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