The Intake Playbook

Why Law Firms Must Sign Clients on the First Call [002]


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Your first call is your only shot. Don’t waste it. Too many law firms assume they’ll get a second chance to sign a client, but the truth is, you rarely do.

Most law firms think they can "follow up later" or "review the case." Big mistake. The reality? You have ONE shot. In this episode, Gary Falkowitz breaks down why making an instant decision is the key to winning more cases—and what’s at stake if you don’t.

What You’ll Learn:

🔹 The #1 mistake law firms make on intake calls (and how to fix it today).

🔹 Why “thinking it over” is costing you clients—and how to stop overanalyzing.

🔹 How top-performing firms sign cases immediately (and why you should too).

🔹 The biggest myth about legal intake that’s destroying your conversion rates.

🔹 The exact mindset shift that will increase your client sign-ups overnight.

🎙️ Why This Episode Matters:

Imagine running a car dealership where potential buyers walk in, test-drive a car, and leave without making a decision. Would you expect them to come back? Of course not. The same applies to law firms—clients won’t wait around for you to decide.

In this episode, I’ll show you why indecision is killing your business and what you need to do right now to fix it. If you want to stop losing cases to your competition, this is the episode you can’t afford to skip.

🏆 Biggest Insight:

If you don’t sign a client on the first call, the odds of them signing with you later drop dramatically. Top firms don’t hesitate. They make a decision—fast.

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Website: intakeplaybook.com

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The Intake PlaybookBy Gary Falkowitz