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Why Lead Attribution in Multifamily Is Still Broken (And What To Do Instead)
Is your CRM lying to you? (Hint: kinda.)
In this solo episode, Tiffany breaks down one of multifamily marketing’s most frustrating realities: lead attribution is still completely broken. From last-click bias and disconnected systems to the invisible influence of brand and social, traditional attribution models just don’t cut it anymore.
But instead of chasing perfect data, Tiffany offers a better approach—one rooted in multi-touch thinking, human insight, and trust-building tactics that actually reflect how today’s renters make decisions.
Whether you’re a marketing director, vendor, or just tired of hearing “the lead came from the website,” this episode will help you rethink how you measure success—and where to focus your energy next.
In this solo episode, Tiffany breaks down one of multifamily marketing’s most frustrating realities: lead attribution is still completely broken. From last-click bias and disconnected systems to the invisible influence of brand and social, traditional attribution models just don’t cut it anymore.
But instead of chasing perfect data, Tiffany offers a better approach—one rooted in multi-touch thinking, human insight, and trust-building tactics that actually reflect how today’s renters make decisions.
Whether you’re a marketing director, vendor, or just tired of hearing “the lead came from the website,” this episode will help you rethink how you measure success—and where to focus your energy next.
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By Tiffany De AlvaIs your CRM lying to you? (Hint: kinda.)
In this solo episode, Tiffany breaks down one of multifamily marketing’s most frustrating realities: lead attribution is still completely broken. From last-click bias and disconnected systems to the invisible influence of brand and social, traditional attribution models just don’t cut it anymore.
But instead of chasing perfect data, Tiffany offers a better approach—one rooted in multi-touch thinking, human insight, and trust-building tactics that actually reflect how today’s renters make decisions.
Whether you’re a marketing director, vendor, or just tired of hearing “the lead came from the website,” this episode will help you rethink how you measure success—and where to focus your energy next.
In this solo episode, Tiffany breaks down one of multifamily marketing’s most frustrating realities: lead attribution is still completely broken. From last-click bias and disconnected systems to the invisible influence of brand and social, traditional attribution models just don’t cut it anymore.
But instead of chasing perfect data, Tiffany offers a better approach—one rooted in multi-touch thinking, human insight, and trust-building tactics that actually reflect how today’s renters make decisions.
Whether you’re a marketing director, vendor, or just tired of hearing “the lead came from the website,” this episode will help you rethink how you measure success—and where to focus your energy next.