Would you rather deliver a message on video or over email? Many leaders would choose the latter. It’s natural to feel skittish about appearing on camera as a leader. Many people judge themselves about how they look in videos or feel a lack of confidence on screen.

 

But according to Todd Hartley, the CEO of WireBuzz, this is missing the point. Video works because it’s the most human form of content. It replicates eye contact, shared emotions, and, yes, the imperfections of face-to-face interactions. The point is not to look perfect — it’s to show up as yourself and deepen connections with prospects.

 

Todd discusses:

• 5 key places to integrate video communication in your organization
• How a mindset shift he made at the beginning of the pandemic led to the best year in WireBuzz’s history, despite the shutdown
• How to read “digital body language” and use it to improve conversions
• The incredibly simple video marketing strategy you can start doing now to build your authority in your industry, attract high-end clients, and experience fast growth