What happens when you love what you do but can't sustain how hard you're working? 🙏

Frankie James built Ideas Forum into one of the UK's most respected entrepreneurship platforms: the Great British Entrepreneur Awards - with 5,500+ entries at its peak!

Plus... she built Ideasfest - the 4,000-person business festival that Steven Bartlett called ""Glastonbury for business.""

Frankie has an incredible mindset when it comes to building a long term brand - she's turned down major sponsorship deals that didn't feel aligned with her values, and made the terrifying decision to cancel Ideasfest after selling 1,200 tickets - because she knew she couldn't deliver her best work.

Her approach challenges big assumptions that the entrepreneurship space makes about hustle culture, operating with strong values, and enjoying your work.

In this value-packed conversation, Frankie reveals:

- The one question that made her CANCEL a sold-out event - and why sometimes stopping is braver than pushing through 👀

- Why loving what you do makes knowing your limits harder - and the warning signs she watches for now 🙏

- The powerful sales skill that she learned from going door-to-door, that has become her secret weapon for landing big partnerships 💰

- How she gets 5,500 people to enter her awards for FREE - and still builds a profitable business model 📈

- Her exact advice for getting the attention of successful people when you don't have a big audience

- How she built a group of friends that TRULY understands and supports her through her struggles in business ❤️

- The reality of running huge events on tiny margins - and why her venue costs mean tickets barely break even

And so much more.

Frankie's built something massive with eight people because she's protected what matters for 12+ years - even when it meant walking away from money or pausing momentum.

For entrepreneurs who genuinely love their work but wonder how they can keep pushing without burning out... this episode shows what sustainable really looks like 🙌

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This episode is brought to you by our Sponsors:

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IdeasFest: https://ideasfest.uk/

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#DontWorkHarder #BusinessGrowth #SalesandMarketing