Dr Tru Powell built one of the UK's most trusted voices in creative entrepreneurship - while refusing to conform and staying unapologetically himself 🙌

Dr Tru is a personal branding expert, founder of the Multicultural Inspire Awards, co-founder of Black Business Magazine, and a whole lot more.

His network includes huge names from Judi Love to Usher, and he came on Don't Work Harder to teach YOU how to build an enormous personal brand to drive growth for your business.

In this powerful conversation, Dr Tru reveals:

- How to build media visibility without a PR agency

- The Twitter engagement strategy that gets journalists asking YOU to appear on the news

- The exact method for monetising your audience fast - that he used to scale to 30,000 community members and £10K with one simple offer 🚀

- Why being contrarian is your competitive advantage 👀

- How to gain a ton of support from your network without feeling like you're putting people out

- What to do when you're not present enough in your business or life

- Why he believes you can't be a FULLY ethical billionaire (and what he's trying to prove anyway)

- What happened when a trusted partnership fell apart and he lost six figures, and how he rebuilt it to something even better 💪

This isn't a story about avoiding failure - it's about what you do when failure finds you anyway, costs you six figures, damages your reputation, and tests everything you believe about yourself.

Dr Tru proves that your personal brand isn't built by playing it safe - it's built by being so authentically yourself that people can't look away.

From refusing to conform as a kid to becoming the voice journalists call when they need cultural commentary, he's mastered how to get opportunities and get seen by more people, and taught us how to do it step by step.

But this episode also reveals what happens when everything falls apart.

The partnership that went to court. The six-figure loss. The reputation damage. The moment he questioned whether he could continue. A

And most importantly - how, network, self-belief, faith and mindset turned his worst season into the dream business that's now scaling nationwide.

For entrepreneurs who want to build a personal brand that opens doors AND learn how to rebuild when things go wrong, this conversation gives you both blueprints. 🚀

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

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Dr Tru's Links:

Black Business Mag: https://blackbusinessmag.com/

Inspire Awards: https://inspire-awards.com/

Website: www.trupowell.com

Instagram: https://www.instagram.com/tru_powell

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Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy

Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.

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#DontWorkHarder #BusinessGrowth #SalesandMarketing

Could you charge up to 6 figures for your 1:1 services with full confidence?

And build a successful business that GIVES you time and energy, not takes it away from you?

Dr. Alka Patel left her conventional GP partnership to build a longevity practice where she helps clients revolutionise their health and lifestyle for a premium price 😮‍💨

And the impressive part? She did that while prioritising her health, and working fewer hours 🙌

But... it wasn't always this way.

Dr. Alka used to feel so guilty about taking bathroom breaks during her 10-minute patient appointments that she'd skip them entirely.

She ate cookies from her desk drawer for lunch, slept just 4 hours a night, and ignored every warning sign her body was sending - until a fever became a four-week hospital stay and a near-death experience.

This episode teaches you how she made that incredible transformation.

Dr. Alka is a longevity doctor, lifestyle medicine expert, and founder of the Million Hour Club - where she teaches entrepreneurs and professionals how to live to 114 years old - and enjoy every minute of it.

Dr. Alka told Suman:

- The important principle that she used to land her first £10K client 💸

- How she confidently charges six figures for her most premium services

- Her lean business model: why she chooses to work with expert freelancers instead of employees ✍️

- How she made a big, brave move and reached over 500,000 people with her TedX talk 🚀

- Her interesting take on ""work-life balance"" as an entrepreneur - and her alternative option

- The signals of burnout lots of entrepreneurs ignores😬

- Practical, simple things that entrepreneurs can do to improve their health, longevity and energy

If you want to build a high ticket, profitable business AND optimise your health, energy and longevity, you'll find actionable value in every single minute of this episode.

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Dr Alka's Links:

i) Find out your LQ

https://www.dralkapatel.com/lq-test

ii) Book your bioage test

https://www.dralkapatel.com/biologicalage

Iiii) Book a consultation

https://www.dralkapatel.com/private-consultation

iv) Website

https://www.dralkapatel.com/

Instagram: https://www.instagram.com/dralkapateluk

LinkedIn: https://www.linkedin.com/in/dralkapateluk/

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Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy

Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.

https://atomic.site/sales-script/

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#DontWorkHarder #BusinessGrowth #SalesandMarketing

Imagine taking the entire month of August OFF your business, to enjoy spending time with family, friends, and doing the things you love.

And imagine that being something that you do EVERY August?

Alice Benham just wrapped her fifth consecutive year doing just that - taking the full month of August off while going through a complete rebrand and sustaining a successful membership program ✨

We recorded this actionable episode to teach you how you can do the same... and a lot more.

Alice is a business strategist, facilitator, bestselling author, and founder who's helped over 1,000 one-to-one clients achieve their big visions 🚀

In this super practical episode of Don't Work Harder, Alice reveals:

- How she manages to take a full month off every year, WITHOUT sacrificing her business' success

- How she partly detaches from her business to build her own identity, outside of work ✨

- Why she decided NOT to scale with a big team - and how she is running a profitable, growing business with lean operations

- How she wrote her full book in just five days - and some powerful productivity tactics that you can do to complete a LOT in a short amount of time 💪

- One huge thing that she sees that separates the most successful business owners, with those that are stuck 👀

- How to know if an opportunity is worth saying yes to

- The moment when she lost a LOT of money overnight due to banking complications, and how to bounce back from massive setbacks 🙏

And plenty more.

Alice got REALLY practical and actionable in this episode, and we cannot wait for you to watch this, and soak up all of her super valuable lessons.

If you think you always need to be in work mode if you want to be successful, this conversation will completely reframe how you think about building a life as a successful, fulfilled business owner 🚀

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Find Alice Here:

ON IT Waitlist - https://www.alicebenham.co.uk/onit

Website - www.alicebenham.co.uk

Instagram - https://www.instagram.com/alice_benham

Podcast & vlogs - https://www.youtube.com/channel/UC-g8fdp69A3YwDrWBe-XzJg?view_as=subscriber

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Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy

Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.

https://atomic.site/sales-script/

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#DontWorkHarder #BusinessGrowth #SalesandMarketing

Want to know everything a business owner is doing to scale to £10 MILLION? 💰

Jess Cunningham built Belief Coding from zero to over £1M in revenue… and now she's on a mission to 10x AGAIN.

She's spent over £1 million on Facebook ads, invested £150,000 in coaching this year alone, and created a community of 80,000 people who are obsessed with what she's teaching 😮‍💨

Her approach challenges every belief you might have about “hard work”, discipline, and what it really takes to build an enormous business.

In this game-changing conversation, Jess reveals:

The exact Meta ads strategy and ad types that is scaling her to 8 figures 💵

Why discipline and willpower are actually signs you're building the wrong business 😲

How she built a team that takes ownership, runs the operation doesn’t rely on HER for the day to day.

Why she spent £150,000 on coaching this year alone 😱

How to structure your offers in a way that attracts customers at multiple price points.

When to focus on the back end of the business vs front end sales.

This is NOT about working harder or brute forcing your way to success - it's about learning valuable skills and building a business that scales through systems.

If you think building a business requires you to scale through force, and build a business that feels like work, this episode will likely flip your beliefs on their head…

And get you pumped up to scale into the millions 🚀

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Find Jess on Instagram:

https://www.instagram.com/belief_coding

https://www.instagram.com/theprodigalfox/

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Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy

Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.

https://atomic.site/sales-script/

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#DontWorkHarder #BusinessGrowth #SalesandMarketing

Here's how to turn your existing network into a business that sells out on launch - even when you're starting with just a vision and 20% of a plan 👀

Nishma Patel Robb launched a successful business without a detailed business plan.

Nishma is a cultural strategist, personal brand expert, and founder of Glitter Sphere - a personal brand accelerator for women.

In this transformative conversation, Nishma reveals:

- The exercise that made her realise she was only living a fraction of her potential

- How to build in public even if you're only 20% ready 🚀

- The networking strategy that opens HUGE opportunities

- Her unique method to stand out and grow in an AI-driven world

- Her accountability system that replaces corporate structures for solopreneurs

Nishma's brutal honesty about leaving a highly successful corporate role, facing imposter syndrome, and the reality of building two businesses simultaneously might just give you permission to write your own reinvention story.

If you think you need everything figured out before making a major life change, this conversation will completely shift how you think about building your business and living your dream life 🙌

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Find Nishma here:

LinkedIn: https://www.linkedin.com/in/nishmapatelrobb/

Website: https://www.glittersphere.com/

----

Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy

Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.

https://atomic.site/sales-script/

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#DontWorkHarder #BusinessGrowth #SalesandMarketing

After making nearly £25 million in revenue over 23 years, Jo Simpson still flies economy and stays in budget hotels for business.

Most entrepreneurs think success means upgrading your lifestyle as revenue grows.

Jo Simpson proved that's limited thinking when she built a multi-million pound accounting practice by calculating ROI on everything...

And in this episode she talks about how you can do the same to make a lot of profit in your business 👀

Jo is a profit strategist who's helped hundreds of entrepreneurs build profitable businesses they LOVE.

Through recessions, technology disruptions, and multiple business pivots, Jo has created a sustainable model that generates real profit.

In this money-focused episode, Jo reveals:

- How to build client relationships so strong they last through recessions and business model changes 🤝

- The special ROI calculation framework she uses for every business decision

- Why she moved AWAY from high-ticket clients, to something better 💰

- The mindset shift that saved her business during the 2008 financial crash (featuring an unexpected Noel Edmonds connection)

- How to step into the CEO role without losing the relationships that built your business

This isn't about revenue bragging or lifestyle inflation.

If you want to build a business that survives decades, with HIGH profit margins, this episode is a must watch 💸

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Find Jo here:

https://www.instagram.com/financialgrowthacademyuk

Andy Lambert almost FOLDED his business two months before closing their biggest deal with the United Nations 🤯

Andy is a serial entrepreneur and tech expert who co-founded ContentCal, scaled it to 30,000 customers, and sold it to Adobe in late 2021.

He's also a bestselling author, and a sought-after speaker...

This episode is HUGE.

From nearly going bankrupt to becoming Adobe's newest acquisition, Andy's story will teach you a lot about scaling a business.

In this episode, Andy reveals:

- How landing bigger deals can actually HURT your cash flow (and what to do about it) 💰

- The mindset shift that saved his business and freed up his time

- When to FIRE yourself... from roles you created

- How to transition from ""I can do everything"" to ""I need to delegate everything"" 🙌

- How to maintain company culture when scaling

- The recruitment mistake that cost them months of growth (and how senior hires paid for themselves immediately)

If you want the real playbook for building, scaling, and selling a tech business - this episode breaks down every stage with brutal honesty.

Andy's transparent account of near-bankruptcy, expensive hiring mistakes, and what it really takes to be successful in business might just save you years of costly trial and error 💥

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Find Andy Here:

Read his Book: https://amzn.eu/d/442896e

LinkedIn: https://www.linkedin.com/in/andyrlambert/

Many entrepreneurs think you need to work 60+ hour weeks to build something meaningful.

Many people think scaling means sacrificing family time.

Rupinder Kaur built a thriving membership business that runs on just 30 hours per month while maintaining lots of time with her children ⏰

Rupinder is the visionary founder of Asian Women Mean Business, and has built a sustainable business model from corporate HR leader to award-winning entrepreneur, all while prioritising her family.

In this game-changing conversation, Rupinder reveals:

- The membership model that generates recurring revenue while working just 30 hours per month 💰

- How to scale through community building instead of traditional growth methods 👥

- How to design a business that works around school holidays (without losing clients)

- How to create goodwill so strong that your clients absolutely love you

- How to build a team that holds the business together when you step away 🤝

- The framework for saying no to opportunities that don't align with your family priorities

This isn't about choosing between impact and income.

Rupinder built a business that does well, changes lives, and still allows her to take every school holiday off.

If you're tired of being told you need to sacrifice everything to succeed, this conversation will show you there's another way.

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Find Rupinder Here:

LinkedIn: https://www.linkedin.com/in/rupinderkaurawmb/

Instagram: https://www.instagram.com/a.w.m.b

Website: https://www.asianwomenmeanbusiness.com/

Listening to everyone else’s opinion could be what’s STOPPING you from becoming successful 😳

Most entrepreneurs think they need more advice, more mentors, and more information before they can succeed.

Lindsey Kane proved that wrong when she ignored the “expert” who gave her some potentially dangerous business advice.

Instead, she trusted her gut - and built an award-winning supplement company that sold out in 12 hours.

Lindsay is a serial entrepreneur who’s successfully exited multiple businesses, built a property portfolio, launched Ibiza wellness retreats, and is about to drop her second supplement product.

In this honest conversation, Lindsey reveals:

• The simple strategy that sold out her supplement business in just 12 hours 🤯

• When and how to delegate even when you think you can’t afford it

• How to spot when someone giving you advice has an ulterior motive 🚩

• The expensive lessons that taught her more than any business school ever could

• How to do a “life audit” and cut out the people draining your energy

If you’ve ever been told your ideas are “too much,” or felt like you need permission to trust your own instincts…

This conversation will give you the courage to back yourself completely.

Lindsey’s brutal honesty about toxic relationships, boundary-setting, and why perfectionism is actually holding you back might just change everything for you in life and in business 👏

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Find Lyndsey Here:

Her Instagram: https://www.instagram.com/lindseykane0?igsh=ajZuM2xtcmJ1cHRh

JOLT: https://www.joltmyworld.com/discount/ATOMIC10

JOLT Instagram: https://www.instagram.com/joltmyworld?igsh=Z2M3eGg2N3RpNHph

The YES Button: https://www.instagram.com/theyesbutton?igsh=aXF4Z3AxMGp5ZTc=

Starling started off her journey as someone who was always told she couldn't sing, and that there was no career to be had in music.

Fast forward to now, Vivienne Westwood, Phoebe Waller Bridge and Shane Meadows are all fans of hers - and Eminem has had Starling’s ‘No Rest for the Wicked’ on hold for his latest album.

She has millions of streams already under her belt and has been compared to the likes of Lorde and Bastille!

In this episode, Starling goes DEEP. She tells Suman…

- How her career in the music industry was affected when the world came to a stop in 2020

- How she hired an incredible power team to help her run a highly successful coaching business

- Why she’s just put a STOP to an already-successful cohort

- How she’s reframed her life and her self-worth to be way beyond revenue metrics inside of her business

Starling’s online talks have spread like wildfire - and she drops a crazy amount of value in this conversation.

Enjoy 💥

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Find Starling here:

Instagram: https://www.instagram.com/starlingsworld/

Spotify: https://open.spotify.com/artist/6IjadNLvsOWFr3jB0zs4c4?si=IdxITHcYTgm1SxcXqY7DMw

Join her Inner Circle here: https://www.starlingsworld.com/free-talks/#newsletter