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In this episode of The Marketing Factory, host Marissa Candy challenges the common misconception that lower prices lead to higher sales. She discusses how discounts can attract cheap customers rather than fostering loyalty and how this strategy can ultimately weaken your brand and shrink profits. Marissa also shares her insights on viral marketing trends, engaging with videos for the first time and providing valuable recommendations for applying these tactics to boost your marketing efforts.

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Timestamps:

00:00:00 - Introduction

00:02:00 - Value vs. Price

00:04:30 - The Power of Whitespace

00:09:00 - Emotional Marketing

00:13:00 - Creating Value Through Emotion