If you assume you know better than the people who have the experience, you’re going to make a lot of mistakes, and some of them will be painful. Don’t dismiss ideas just because they seem too simple.

Episode 601: Why Make All the Mistakes? (Classic Podcast)

Referral marketing tips from Dr. Ivan Misner, Founder and Chief Visionary Officer of BNI

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A referral relationship is more than just doing business. You need to find common ground on a personal level. The GAINS Exchange can help.

Episode 857: Networking—It’s More Than Just Talking Business (Classic)

Whether we know people for a reason, a season, or a lifetime, it's important to recognize our relationships in BNI.

Episode 856: A reason, a Season, a Lifetime

Michael Ann Dillinger explains how to use your customer appreciation program to refer your customers to members of your BNI chapter.

Episode 855: Referrals Through Customer Appreciation

The World’s Best Known Marketing Secret was first published in 1994. Ivan Misner and Mike Macedonio tell us why the book is still relevant.

Episode 854: The World’s Best-Known Marketing Secret

Together, they discuss ways BNI members can become super-connectors and ways that BNI can recognize members for those efforts.

Episode 601: Why Make All the Mistakes? (Classic Podcast)

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