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If you’ve ever struggled to articulate why your product, programme or service truly matters to your ideal customer, this episode is for you. 

Victoria unpacks the psychology of why people buy, through nostalgia-driven concert tickets, emotional anticipation, and effortless decision-making.

Just like those instant purchases you make without hesitation, great marketing must answer the one question your buyer is always asking:

Why should I?

In this episode, you’ll discover:

• Why motivation (not information) is the key driver behind buying decisions
• The 5-part WHY framework that makes your offer meaningful: Result, Relevance, Risk, Reason, and Resonance
• Why buyers must emotionally “pre-experience” the outcome before they commit
• How clarity reduces friction and speeds up decisions
• Why urgency only works when supported by meaning, not pressure
• How to move beyond features and processes to the deeper emotional reason people buy

You’ll walk away knowing exactly what creates certainty, desire and decisive action in your audience, and why so many businesses miss it.

If your marketing currently explains what you do but not why it matters, this episode will change everything.

Because when your audience can answer the why..... they buy.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery