In this episode, Jared dives deep into the often-overlooked importance of marketing for musicians and debunks the myth that simply being a great musician is enough to land high-paying gigs. He shares his personal journey from skepticism to embracing marketing as the key to building his business, recounting his first encounters with marketing strategies and how they transformed his approach to booking gigs. Jared also explains how adopting marketing techniques can not only secure more gigs but can also help musicians reach their true potential.