Forbes Top Creators Show

Why Marques Brownlee Thinks 'Going Viral Is Overrated'


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Brownlee is social media's gadget guru. Nearly 21 million folks subscribe to his YouTube channel to watch his reviews on all things tech: the latest iPhone, Tesla, or VW's new electric bus. The New Jersey native began making YouTube videos in high school and now attracts 750 million views annually. "It was steady growth. I think it's a good thing that no one video propelled the whole thing. I think going viral is overrated. It's the best thing that never happened to me."

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Forbes Top Creators ShowBy Forbes