A recent study by scholars at UC Berkeley and Yale shows that changing a person’s media consumption from Fox News to CNN had statistically significant impacts on “factual beliefs, attitudes, perceptions of issues’ importance, and overall political views.” But the media rarely covers issues such as animal rights. How do we change that? And what can each of us learn from media experts about how to create change? This conversation with Jessica Scott-Reid, who has placed powerful animal rights stories in some of the most important mainstream media publications in the world, will change how you think about persuasion, activism, and the products being sold in grocery stores as “humane.” Jessica-Scott Reid is a freelance journalist whose work has appeared in Vox, The Globe and Mail, and numerous other publications. Follow her on Instagram here: https://www.instagram.com/jesslsr/Investigation and feature by Jessica on the nature of “humane washing”: https://www.vox.com/22838160/animal-welfare-labels-meat-dairy-eggs-humane-humanewashingStudy showing changed news viewing patterns can change people’s beliefs: https://newsliteracymatters.commons.gc.cuny.edu/wp-content/blogs.dir/8164/files/2022/05/Partisan-Media-Paper-Excerpt.pdf

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