What happens when you release a new product, and none of your customers seem to care? That's what happened to David Politis. He started BetterCloud in 2011, and its simple product was a big hit. But David thought he could go bigger, creating a product that would help companies was a wide variety of their cloud computing needs. So he poured a lot of money and time into building this new product, launched it with great expectations, and... nobody was buying. Panic ensued. His staff began pointing fingers. And David wouldn't come to really understand the problem until he left the office and started talking to customers. That's what changed everything.