Luca Bonecchi, VP of Licensing for Europe at Miraculous, is the perfect guest to discuss transmedia. After unveiling the secrets of The Smurfs’ success, it is now time to explore the world of Miraculous® to find out about the correct strategies to apply when working with IP across different platforms.

Luca Bonecchi, VP of Licensing for Europe at Miraculous, is the perfect guest to discuss transmedia. After unveiling the secrets of The Smurfs’ success, it is now time to explore the world of Miraculous® to find out about the correct strategies to apply when working with IP across different platforms.

Why Miraculous® Is a Best Practice in Developing an IP Across Different Platforms

Decoding Content and Brands Evolution Powered By Licensing Magazine &amp; Animation JournalGaining a competitive edge now means understanding how content and brands evolve as single stories move across films, games, licensing programs, live experiences, and social media universes.The Deep Media Pulse is the podcast that connects the dots. It was born from a clear need: making sense of a complex, interconnected ecosystem. Audiovisual, gaming, licensing, publishing, digital, and experiential media now converge. The Deep Media Pulse is for professionals who understand that today’s powerful IPs and brands are not built on a single medium. They are built Transmedia. But this podcast is also for brands and content fans and love to be updated on the latest trends and stories.The Deep Media Pulse is produced by the editorial team behind Licensing Magazine and Animation Journal. Both are landmark references in the global content and licensing industry. The show brings you into the conversations shaping transmedia evolution for content and brands. Each episode features an in-depth interview with a key industry player—brand owners, entertainment studios, IP strategists, gaming executives, licensing directors, creative visionaries, and innovators. Guests explore case histories, best practices, trends, insights, and bold visions from those building the brands and content universes of tomorrow.The Deep Media Pulse decodes it all. Discover how an animated IP becomes a transmedia franchise. Learn how a heritage brand reinvents itself across new media and product touchpoints. Find out what strategies drive the next wave of content monetization.Episodes are recorded at the world’s leading international B2B events. These include Licensing Expo, Brand Licensing Europe, Mipcom, Annecy Animation Festival, Bologna Children's Book Fair, and more. We capture industry intelligence in real time—where deals happen, and the future of content is defined.If you work in content development, brand strategy, licensing, animation, gaming, or any of the media that make up today’s transmedia landscape, the Deep Media Pulse is your briefing.Subscribe now to The Deep Media Pulse. Join the conversation, connect the dots, and stay ahead of the industry curve.

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Decoding Content and Brands EvolutionPowered By Licensing Magazine & Animation Journal Gaining a competitive edge now means understanding how content and brands evolve as single stories move across films, games, licensing programs, live experiences, and social media universes. The Deep Media Pulse is the podcast that connects the dots. It was born from a clear need: making sense of a complex, interconnected ecosystem. Audiovisual, gaming, licensing, publishing, digital, and experiential media now converge. The Deep Media Pulse is for professionals who understand that today’s powerful IPs and brands are not built on a single medium. They are built Transmedia. But this podcast is also for brands and content fans and love to be updated on the latest trends and stories. The Deep Media Pulse is produced by the editorial team behind Licensing Magazine and Animation Journal. Both are landmark references in the global content and licensing industry. The show brings you into the conversations shaping transmedia evolution for content and brands. Each episode features an in-depth interview with a key industry player—brand owners, entertainment studios, IP strategists, gaming executives, licensing directors, creative visionaries, and innovators. Guests explore case histories, best practices, trends, insights, and bold visions from those building the brands and content universes of tomorrow. The Deep Media Pulse decodes it all. Discover how an animated IP becomes a transmedia franchise. Learn how a heritage brand reinvents itself across new media and product touchpoints. Find out what strategies drive the next wave of content monetization. Episodes are recorded at the world’s leading international B2B events. These include Licensing Expo, Brand Licensing Europe, Mipcom, Annecy Animation Festival, Bologna Children's Book Fair, and more. We capture industry intelligence in real time—where deals happen, and the future of content is defined. If you work in content development, brand strategy, licensing, animation, gaming, or any of the media that make up today’s transmedia landscape, the Deep Media Pulse is your briefing. Subscribe now to The Deep Media Pulse. Join the conversation, connect the dots, and stay ahead of the industry curve.

Decoding Content and Brands Evolution Powered By Licensing Magazine &amp; Animation JournalGaining a competitive edge now means understanding how content and brands evolve as single stories move across films, games, licensing programs, live experiences, and social media universes.The Deep Media Pulse is the podcast that connects the dots. It was born from a clear need: making sense of a complex, interconnected ecosystem. Audiovisual, gaming, licensing, publishing, digital, and experiential media now converge. The Deep Media Pulse is for professionals who understand that today’s powerful IPs and brands are not built on a single medium. They are built Transmedia. But this podcast is also for brands&nbsp;and content fans and love to be updated on the latest trends and stories.The Deep Media Pulse is produced by the editorial team behind Licensing Magazine and Animation Journal. Both are landmark references in the global content and licensing industry. The show brings you into the conversations shaping transmedia evolution for content and brands. Each episode features an in-depth interview with a key industry player—brand owners, entertainment studios, IP strategists, gaming executives, licensing directors, creative visionaries, and innovators. Guests explore case histories, best practices, trends, insights, and bold visions from those building the brands and content universes of tomorrow.The Deep Media Pulse decodes it all. Discover how an animated IP becomes a transmedia franchise. Learn how a heritage brand reinvents itself across new media and product touchpoints. Find out what strategies drive the next wave of content monetization.Episodes are recorded at the world’s leading international B2B events. These include Licensing Expo, Brand Licensing Europe, Mipcom, Annecy Animation Festival, Bologna Children's Book Fair, and more. We capture industry intelligence in real time—where deals happen, and the future of content is defined.If you work in content development, brand strategy, licensing, animation, gaming, or any of the media that make up today’s transmedia landscape, the Deep Media Pulse is your briefing.Subscribe now to The Deep Media Pulse. Join the conversation, connect the dots, and stay ahead of the industry curve.

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Why Miraculous® Is a Best Practice in Developing an IP Across Different Platforms

Why Miraculous® Is a Best Practice in Developing an IP Across Different Platforms