There's a really big problem out there that chances are you're experiencing: Too many money and policy decisionmakers just aren't getting your core message. What I want to help you do today is shift what you're doing just a little bit, so that you can start to change that. 

You probably already know from painful experience that getting the attention of, and engaging and building a relationship with a money or policy decisionmaker that's new to you or relatively new, is tougher than ever. And there are some real reasons for that. The biggest one is that attention spans are shorter than ever. 

You know from your own experience that everything's a fire hose. There's so much input coming at you all the time that you can't possibly deal with it all. You've got to filter out as much as you can so that you don't get overwhelmed, and so you can stay focused on the stuff you really need to pay attention to. 

What we sometimes don't realize is that while we're all doing that, the decisionmakers are doing that, too. So more than ever, it becomes essential that we engage them from the very beginning. Because if we don't, they're already filtering us out.

In this episode, we share:

• What generates engagement, and what doesn’t
• How your standard opening dialogue with decisionmakers may be impeding engagement
• The most important shift to make in your messaging to ensure immediate engagement 
• Which part of your messaging to focus on for greatest impact
• One highly underrated opening that almost always triggers engagement
• How to recognize engagement when it comes in an unconventional package
• Three keys to sharing factual information in a way that engages

If you found value in this episode, please share it with other progressive nonprofit leaders.  And I’d be grateful if you would leave a rating and review on Apple podcasts, which will help even more people find out about this podcast.

Thanks!