Legacy brands keep trying to win with expensive, once-a-year campaigns—and it’s not working. In this episode of Brand Champions, Jeff and Jordan break down why 85% of ads are ignored, why mid-funnel content is where the real leverage lives, and how direct-to-consumer brands are beating the Fortune 1000 with agile, data-driven creative.

They unpack the rise of “always on” marketing, explain why repurposed TV spots flop on social, and share examples of brands driving exponential growth by thinking like publishers, not advertisers.

If you’re still trying to win attention the old way, this episode will change how you see your entire content strategy.