Chapters:
00:00 Introduction and Guest Welcome

00:06 The Importance of PR in Everyday Life

00:29 Sophie's Journey into PR

01:55 First Job and Learning PR

02:49 The Power of Brand Storytelling

03:42 John Lewis and Effective PR

08:16 Marketing vs. PR

10:56 Influencer Marketing and Authenticity

15:52 Building a Personal Brand

19:10 The Role of PR in Brand Success

19:55 Challenges in PR and Authentic Storytelling

20:21 The Impact of PR on Legislation and Society

31:38 The Future of PR and Social Media

38:34 The Magic of Creative Campaigns

39:36 Navigating the PR Landscape

41:42 Ethical Dilemmas in PR

43:08 Success Stories and Brand Aspirations

48:40 The Power of Traditional PR

50:53 Building Trust and Community

58:46 Innovative Product Launch

01:03:20 Challenges and Strategies in PR

01:12:29 Quickfire Questions and Wrap-Up

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About Elle-Sera:

Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now.

Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them.

Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.

Produced by Liverpool Podcast Studios
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