In this episode of the Measure Success Podcast, Carl sits down with Jason Sherwood, founder of Phase 23, to discuss how businesses can stand out in a crowded market.

As AI reshapes search and marketing, many companies struggle to stay visible. Jason explains why strong positioning and clear messaging still matter most.

They explore a simple exercise: ask your best customers to describe your company in two words. If the answers are not consistent, your brand lacks clarity.

Key takeaways:

• AI is changing how customers search and find businesses

• Clear positioning reduces price competition

• Strong messaging builds trust and drives growth

• Branding is not design—it is strategy

Listen now to learn how to sharpen your message and build a brand that connects.

Connect with Jason:

LinkedIn https://www.linkedin.com/in/jasonsherwood/

Website https://phase23.com/