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Every guru talks about “ideas,” “branding,” and “scaling”… but the two things that actually murder most businesses are the ones nobody wants to admit:

1. Running out of new customers (lead gen never stops) 
2. Watching your best people walk out the door

In this straight-up episode, me and Jus rip the band-aid off and talk about the real killers of small business in 2025.

We get into: 

• Why cold outreach still works better than most $20k/month ad accounts
   The only 3 lead sources that haven’t been ruined yet
   How to keep A-players when big companies are throwing $10k signing bonuses
   The brutal math of employee turnover (spoiler: one bad hire/quitter can cost you cost 6 figures)
   Why “we’re a family” culture is cringe and doesn’t pay rent
   Real systems so you’re not personally begging for sales or babysitting grown adults every day

If you’ve ever stared at an empty calendar or got that “I’m leaving” text from your best employee… this episode will hit hard.

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