Build and Scale Your Online Fitness Business

Why Most Coaches Lose All Their Momentum in December (And How to Avoid It)


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Most coaches disappear in December. They stop posting, stop DMing, and stop following up, only to spend January trying to rebuild the momentum they threw away.

This episode breaks down why that happens and the simple plan top coaches use to turn December into their biggest advantage of the year.


In this episode, you’ll learn:

  • Why December isn’t a dead month, but an opportunity month

  • The “December Drift” and how it kills your momentum

  • The daily non-negotiables that keep your business visible through the holidays

  • How to pre-sell January with one simple waitlist post

  • The December to January bridge all successful coaches run

  • How to book January clients before January starts


Timestamps:

00:00 The December problem

01:00 Why coaches disappear

03:00 The cost of checking out

05:00 What top 5 percent coaches do

07:40 Daily non-negotiables

11:00 How to pre-sell January

13:00 The December to January bridge

22:00 Weekly execution plan

29:00 Final mindset shift


Want support implementing this plan?

⁠Book a strategy call here⁠ with our team and get a clear action plan for your December-to-January momentum


📱 Connect with OTM on Instagram: ⁠@onlinetrainermentorship⁠

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Build and Scale Your Online Fitness BusinessBy Online Trainer Mentorship