If you're building something and wondering how to do it without losing yourself, or if you're a creative caught between vision and survival, this one is for you.

Joining me today on The MOOD Podcast is Shane Vitaly, the rebellious designer and founder behind Clocks and Colours, Vitaly, and Etah Love. His jewelry brands have built a cult following by rejecting the polished and embracing the raw.

We go back to where it all started—a few dollars left on a student credit line, a solo trip to Bali, and a handful of handmade rings. Shane shares how that moment turned into a creative empire, and why success often comes at the cost of your nervous system.

This conversation digs into what most people never see. 

The anxiety of being a CEO. 
The risk of turning passion into a product. 
The struggle to stay authentic when the business starts demanding more than you can give. 

Shane opens up about stepping away from the top seat, reclaiming his creative voice, and why every great brand starts with a clear archetype.

Follow Shane
Instagram: https://www.instagram.com/shanevitaly/
Website: https://www.clocksandcolours.com/

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(00:00) Intro
(02:58) How Shane Got Into Jewelery Design
(05:52) Shane’s Biggest Inspirations
(09:07) Was Formal Education Worth It?
(14:10) Pivoting to Entrepreneurship
(20:14) The Reality of Scaling a Business
(24:44) Shane’s Most Valuable Learning Lessons
(29:18) The Real Impact of AI
(33:47) Managing The Creative Side of Business
(42:36) Finding Purpose in Chaos
(46:48) Balancing Creativity and Business
(51:47) Exploring The Creative Dilemma
(56:33) Shane’s Vision for The Future
(59:49) The Mistakes I Won’t Repeat…
(01:04:51) Dealing with Anxiety

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Thank you for listening and for being a part of this incredible community. You can also watch this episode on my YouTube channel (link below) where I also share insights, photography tips and behind-the-scenes content on my channel as well as my social media, so make sure to follow me on Instagram, Twitter, Threads and TikTok or check out my website for my complete portfolio of work.

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