Welcome to another episode of The MSP Security Playbook, brought to you by Heimdal Security, the unified, AI-powered cybersecurity solutions provider. 

In this episode, host Jacob Hazelbaker sits down with Alice Violet, Marketing Leader in Cyber & Tech, Speaker, Storyteller, and Host of Cyber Made Human.

After an unexpected leap from luxury travel marketing into cybersecurity, Alice has built a reputation for helping cyber brands communicate complexity with clarity and tell stories that connect on a human level.

Together, Jacob and Alice explore how MSPs can turn technical messaging into relatable storytelling, why trust is the ultimate differentiator in cybersecurity marketing and how to stand out in a saturated industry by being human first

Plus, don’t miss this week’s Threat Brief segment with Heimdal’s Adam Pilton, who breaks down a zero-day exploit targeting Oracle E-Business Suite and what MSPs can do right now to stay ahead.

If you enjoyed this episode, follow MSP Security Playbook on your favorite podcast app, leave us a review, and share it with an MSP who needs to hear it.

Got a question for the MSP Hot Seat or a topic you’d like covered? Drop us a line, we’d love to hear from you.

Chapter Markers:

(02:03) – Threat Briefing: Oracle zero-day exploited in Harvard breach

(11:38) – Building trust and thought leadership as an MSP

(22:00) – Why long-form content still matters for MSPs

(24:00) – Turning cybersecurity from a cost into a business opportunity

(27:05) – Creative storytelling beyond padlocks and buzzwords

(29:00) – MSP Hot Seat: Building real trust, not just saying it

(30:00) – Play-by-Play: Jacob’s takeaways from the conversation

Useful Links:

Connect with Alice Violet on LinkedIn

To learn more about Alice's work visit her website Alice Violet Creative

Listen to the Cyber Made Human Podcast

Follow Jacob for more cybersecurity insights on LinkedIn

For more from Adam connect via LinkedIn

Explore Heimdal’s platform at heimdalsecurity.com