This episode of The Blue Stiley Podcast is sponsored by Dubin Law Group—a firm built on gratitude, empathy, and compassion. Founded by Matthew Dubin, Dubin Law Group has been fighting for the rights of injured clients for decades. Learn more at dubinlawoffice.com

Today we’re digging into a hard truth: most goals don’t fail because people lack motivation—they fail because the foundation underneath them is broken.

My guest is Keith Riddle, a real estate entrepreneur who started in the business while attending Gonzaga University and built a 150-person organization—but today’s conversation goes far beyond real estate.

Keith breaks down why goal-setting alone isn’t enough and how his MS4 framework—Mindset, Skillset, Systems, and Standards—became the operating system behind everything he’s built. We talk about the difference between chasing outcomes and building structure, and why systems and standards matter most when motivation fades.

If you’ve ever set big goals and wondered why they didn’t stick, this episode will reframe how you think about success. 

Show Flow

00:00 The Problem with Arbitrary Goals

00:51 Meet Keith Riddle: Real Estate Entrepreneur

01:28 Keith's Early Real Estate Journey

03:21 Balancing College and Real Estate

15:04 Lessons from the Farm

25:20 Navigating the 2008 Financial Crisis

29:21 The Role of Luck and Timing in Success

31:11 Instilling Confidence in the Next Generation

33:36 The Importance of Mindset and Overcoming Roadblocks

35:14 The Power of Repetition and Skill Development

42:49 Transitioning from Player to Coach

46:30 Creating Systems and Scaling the Business

55:23 The MS4 Philosophy: Mindset, Skillset, Systems, and Standards

01:00:17 The Role of Coaches and Technicians

01:02:42 The Importance of Standards

01:04:07 The Power of Mindset

01:05:03 The Influence of Mentors and Coaches

01:07:09 The Value of Self-Reflection and Journaling

01:11:01 Setting and Understanding Personal Goals

01:19:39 Recognizing and Addressing Blind Spots

01:27:14 Final Thoughts

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Catch shorts and full episodes of The Blue Stiley Podcast here:   https://www.youtube.com/playlist?list=PLVYhmZsDkCVt9PGcXwjlypwaEBjteb-Ri   📺

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