Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance.
The post <a href="https://phrase.com/podcast/episode/why-most-gtm-models-fail-and-how-to-build-one-that-scales/">Why most GTM models fail and how to build one that scales</a> appeared first on <a href="https://phrase.com">Phrase</a>.

Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance. The post Why most GTM models fail and how to build one that scales appeared first on Phrase.

Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance.
The post <a href="https://phrase.com/podcast/episode/why-most-gtm-models-fail-and-how-to-build-one-that-scales/" rel="noopener noreferrer">Why most GTM models fail and how to build one that scales</a> appeared first on <a href="https://phrase.com" rel="noopener noreferrer">Phrase</a>.

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Why most GTM models fail and how to build one that scales

Why most GTM models fail and how to build one that scales