Built On Purpose

Why Most Leaders Feel Trapped in Their Business (And How to Break Free) with CJ DuBe'

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In this episode, Max Hansen sits down with CJ Dubé—an internationally recognized EOS Implementer, serial entrepreneur, and culture strategist. With over 35 years of leadership and entrepreneurial experience, CJ has facilitated more than 1,800 EOS sessions, coached countless leadership teams, and co-authored a book on building intentional cultures.

From navigating the toughest leadership challenges, to why “right people, right seats” is non-negotiable, to her belief that culture isn’t a happy accident but a strategic driver—CJ shares practical insights leaders can apply immediately. Her candid stories, frameworks, and no-nonsense style will inspire any entrepreneur or executive searching for freedom, clarity, and growth.

 

Takeaways:

  • EOS helps leaders achieve clarity and alignment.
  • The role of an implementer is to coach and facilitate.
  • Hiring the right people is crucial for success.
  • Culture is a strategic driver, not an afterthought.
  • Vulnerability and authenticity are key in leadership.
  • Data tells a story that leaders must pay attention to.
  • The integrator role is essential for executing a visionary's ideas.
  • Leaders must be brave and have tough conversations.
  • Personal well-being impacts leadership effectiveness.
  • Growth requires intentionality in culture and hiring.

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    🔗 Connect with CJ DuBe' on LinkedIn:

    • Website: EOS Worldwide
    • LinkedIn - https://www.linkedin.com/in/cjdube/ 

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      Y Scouts Company Links:

      🌐 Website: https://yscouts.com/

      💼 About Us: https://yscouts.com/about-us/

      📊 Process Demo: https://yscouts.com/resources/

      👥 Meet the Team: https://yscouts.com/meet-the-team/

      📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/

      🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/

      📝 Blog: https://yscouts.com/blog/

      📞 Contact: https://yscouts.com/contact/

       

      Max Hansen ( Y Scouts Founder):

      👤 Profile: https://yscouts.com/max-hansen/

      🔗 LinkedIn: https://www.linkedin.com/in/maxhansen

      🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0

      📷 Instagram: https://www.instagram.com/mhansen44/

       

      Y Scouts Social Media & Channels:

      🔹 LinkedIn: https://www.linkedin.com/company/y-scouts

      🔹 Instagram: https://instagram.com/yscouts/

      🔹 Facebook: https://facebook.com/Yscouts/

      🔹 X (Twitter): https://twitter.com/YScouts

      🔹 YouTube: https://www.youtube.com/watch?v=HZQWLuBqPAA 

       

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      Built On PurposeBy Max Hansen
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