In this episode of Brand Champions, hosts Jeff and Jordan explore how journey maps help brands drive exponential growth by understanding the entire consumer decision-making process. They discuss why traditional marketing funnels fall short, how to create effective journey maps, and the importance of removing friction points to improve conversion. The conversation reveals how brands can create the right content at the right time to meet consumers' needs throughout their buying journey.Timestamps:0:00 Introduction and the 13-hour car buying journey4:47 What is a journey map and how it differs from marketing funnels8:32 Understanding consumer mindset vs. marketer perspective11:17 How journey maps create mathematical leverage for brands14:33 The power of identifying friction points in the consumer journey17:16 Balancing emotional and functional content throughout the journey23:52 How journey maps help break down silos between creative and media teams26:24 Using journey maps to turn customers into brand champions29:15 Leveraging AI and custom GPTs to create more effective journey maps33:06 Sorting and prioritizing content opportunities from journey maps36:59 Making journey maps CFO-friendly by demonstrating ROI