In today's episode, we dive deep into the challenging world of fitness businesses. With the average lifespan of a personal trainer being a mere 18 months, we explore the pitfalls that lead to this startling statistic. Join Josh Kennedy, James Breese, and Andrew Wallis as they share their insights, experiences, and strategies to help you navigate the fitness industry and ensure your business thrives.

Timeline Summary:

• [00:00:06] The Startling Lifespan of a Personal Trainer
• [00:00:36] Common Pitfalls Trainers Face
• [00:01:09] The Basics Many Trainers Overlook
• [00:02:03] Introducing "Cricket Matters"
• [00:03:15] The Importance of Testing Concepts
• [00:04:17] The Power of TikTok for Engagement
• [00:05:12] Building a Website and Connecting with Google
• [00:06:55] The Transition to Blogging and Podcasting

Key Takeaways:

1. The Pitfalls: Many trainers, even if they survive the initial phase, struggle with client acquisition and retention. The root cause? Not having the basics in place.
2. Cricket Matters: A fitness company aimed at cricketers. It identified a gap in the market and aimed to fill it.
3. Proof of Concept: Before diving in, it's essential to test your concept. For Cricket Matters, this involved creating over 200 videos and gauging reactions.
4. Online Presence: Building a simple website and optimizing it for local searches can be a game-changer.
5. Engagement: Using platforms like TikTok can help in reaching a wider audience and validating your concept.
6. Blogging and Podcasting: Repurposing content and targeting it to your niche audience can drive engagement and establish authority.

Websites and Links Mentioned:

• CricketMatters.com
• StrengthMatters.com

Remarkable Quotes:

"The lifespan of the average personal trainer is around 18 months." - Josh Kennedy

"Most cricketers don't know what to do with their training." - James Breese

"People will only do business with those they know, like, and trust." - Andrew Wallis

"Embed yourself in a community you're passionate about." - James Breese

"Find your niche; it's even more important in this day and age." - Josh Kennedy

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system