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Most podcasts don’t fail because of bad microphones, bad cameras, or bad editing.

They fail because founders misunderstand branding, audience, and consistency.

In Episode 59 of Start It or Scrap It, Mike Terkanian and Gummi Sigurdarson break down:

- Why most podcasts never make it past a few episodes
- What “brand” actually means (and why it’s more than a logo)
- The difference between starting content and building an audience
- Why exposure, patience, and systems matter more than talent
- Common mistakes founders make when launching podcasts, software, and fast-food brands
- How to think about franchising, licensing, and company-owned growth
- Why good businesses start by solving problems — not chasing trends

This episode is for founders, operators, and entrepreneurs who want real answers, not motivational noise.

🎙 Start It or Scrap It is a founder-focused podcast where we break down business ideas, branding decisions, growth strategies, and hard truths from the messy middle of building companies.

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