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Why Most Products Flop — And How to Build One That Doesn’t
Behind the SME with Tom Parsons, Founder of Aetha Design.
From Dyson engineer to launching his own design studio, Tom Parsons has always believed great products come from asking the right questions.
In this episode of Behind the SME, we sit down with Tom, Founder of Aetha Design, to explore what it takes to build a purpose-led product agency, why simplicity wins, and how his love for nature inspires his work.
🔎 We cover:
- Turning engineering challenges into elegant solutions
- Lessons from working at Dyson and launching Aetha
- How sustainability drives design decisions
- Balancing creativity with commercial thinking
Whether you’re designing a physical product or building a service, Tom’s approach to clarity, craft, and client collaboration is full of insight.
Like what you hear? We'd love to know!
Contact us: [email protected]
Connect with us on LinkedIn: https://www.linkedin.com/showcase/behind-the-sme
Find us on other platforms: https://linktr.ee/behindthesme
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Adam KeneBehind the SME with Tom Parsons, Founder of Aetha Design.
From Dyson engineer to launching his own design studio, Tom Parsons has always believed great products come from asking the right questions.
In this episode of Behind the SME, we sit down with Tom, Founder of Aetha Design, to explore what it takes to build a purpose-led product agency, why simplicity wins, and how his love for nature inspires his work.
🔎 We cover:
- Turning engineering challenges into elegant solutions
- Lessons from working at Dyson and launching Aetha
- How sustainability drives design decisions
- Balancing creativity with commercial thinking
Whether you’re designing a physical product or building a service, Tom’s approach to clarity, craft, and client collaboration is full of insight.
Like what you hear? We'd love to know!
Contact us: [email protected]
Connect with us on LinkedIn: https://www.linkedin.com/showcase/behind-the-sme
Find us on other platforms: https://linktr.ee/behindthesme
Hosted on Acast. See acast.com/privacy for more information.